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ICP Workbook

Author(s): Julie Geller

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Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your marketing performance.

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ABM marketing course, ICP, SEO strategy, Sales and Marketing alignment, account-based marketing explained, buying committee, content personalization, demand generation, digital marketing, enterprise demand generation, ideal customer profile, marketing assets, product marketing, understanding buyers, what is account-based-marketing

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91制片厂 Your Account-Based Marketing Strategy

ABM success requires a strong set of marketing capabilities, tight alignment with Sales, and a content personalization strategy targeting high-opportunity buyers.
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