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ABM Strategy Presentation Template

Author(s): Julie Geller

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A comprehensive presentation template that covers all steps of implementation, including aligning Sales and Marketing, results of gap assessment, optimizing lead generation performance, designing a programmatic pilot.

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91ÖÆÆ¬³§ Your Account-Based Marketing Strategy

ABM success requires a strong set of marketing capabilities, tight alignment with Sales, and a content personalization strategy targeting high-opportunity buyers.

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