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The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.
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This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
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With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important, as...
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Housing shortages! Reinventing the RCMP! Budget shortages! Forest fires! The headlines seem to swing from one crisis to the next and back again these days, and our elected...
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A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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This blueprint highlights that using Public Relations can significantly increase a product launch success.
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This detailed template will help you build alignment between departments and ensure all critical steps for the launch are completed.
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A detailed template to help you show completed activities and record outcomes.
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