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Improve External PR Communications for Greater Product Launch Success Storyboard

Author(s): Barbara Riedel

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By following the step-by-step deliverables, the PR Lead can build internal alignment, develop and execute a campaign, and track results for use in future campaigns.

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Beta Testing Feedback, Budget, Earned Media, Internal Alignment, KPIs, Key Influencers, Launch Checklist, Media Impressions, Media Relations, Metric Tracking, New Product Launch, PR Agency, PR Assets, PR Campaign, Public Relations, Share of Voice, Successful Launch, Value Proposition

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Improve External PR Communications for Greater Product Launch Success

Optimizing a PR campaign with a strong value proposition can build alignment between internal teams, significantly increase product launch success, and strengthen the company鈥檚 competitive edge.

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