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PR Product Launch RACI and Detailed Checklist

Author(s): Barbara Riedel

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This document enables the PR Lead to gain alignment by defining each department鈥檚 roles and responsibilities and then outlining step-by-step launch activities.

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Beta Testing Feedback, Budget, Earned Media, Internal Alignment, KPIs, Key Influencers, Launch Checklist, Media Impressions, Media Relations, Metric Tracking, New Product Launch, PR Agency, PR Assets, PR Campaign, Public Relations, Share of Voice, Successful Launch, Value Proposition

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Improve External PR Communications for Greater Product Launch Success

Optimizing a PR campaign with a strong value proposition can build alignment between internal teams, significantly increase product launch success, and strengthen the company鈥檚 competitive edge.

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