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Zoho Marketing Plus Logo
Zoho Marketing Plus Logo
Zoho

Zoho Marketing Plus

Composite Score
8.2 /10
CX Score
8.5 /10

What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform for marketing teams. Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.

Company Details


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Zoho Marketing Plus Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Marketing Plus?

0% Negative
4% Neutral
96% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Feature Ratings

Average 85

Marketing Analytics

93

Customer Journey Modelling

88

Email Marketing Automation

88

Opportunity Pipeline Tracking

84

Social Media Marketing Management

83

Marketing Project Management

83

Marketing Asset Management

82

Mobile Marketing Management

78

Recommended Best Action

78

Conversion Propensity Modeling

75

Vendor Capability Ratings

Average 87

Ease of IT Administration

94

Ease of Data Integration

92

Vendor Support

90

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Availability and Quality of Training

87

Business Value Created

86

Usability and Intuitiveness

85

Breadth of Features

85

Quality of Features

85

Ease of Customization

81

Zoho Marketing Plus Reviews

Oluwatofarati A.

  • Role: Consultant
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2025

"Zoho Marketing Plus: Powerful but Could Use More

Likeliness to Recommend

8 /10

What differentiates Zoho Marketing Plus from other similar products?

Strong CRM integration, affordability, and comprehensive multi-channel marketing tools.

What is your favorite aspect of this product?

Seamless CRM integration and user-friendly multi-channel campaign management.

What do you dislike most about this product?

Limited advanced analytics and AI capabilities compared to competitors.

What recommendations would you give to someone considering this product?

"Test features, check integrations, assess scalability, and compare alternatives first."

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

Cons

  • Less Generous
  • Under Delivered
  • Charges for Enhancements

Yash K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2025

Zoho Marketing Plus: Great Features, Needs More AI

Likeliness to Recommend

9 /10

What differentiates Zoho Marketing Plus from other similar products?

Zoho Marketing Plus stands out with its all-in-one approach, integrating email marketing, social media, automation, webinars, and analytics into a single platform. Unlike competitors like HubSpot or Salesforce, it offers affordable pricing with deep Zoho ecosystem integration. It excels in team collaboration, built-in AI insights, and seamless CRM connectivity. However, it lacks advanced AI-powered automation, deep third-party integrations, and multi-touch attribution tracking, making it ideal for businesses already using Zoho but less flexible for others.

What is your favorite aspect of this product?

My favorite aspect of Zoho Marketing Plus is its all-in-one marketing automation that seamlessly integrates email, social media, webinars, and analytics in a single platform. The tight integration with Zoho CRM makes lead nurturing effortless, while its team collaboration tools enhance workflow efficiency. The affordable pricing compared to HubSpot or Salesforce is a huge plus. However, adding AI-driven content generation and advanced multi-channel attribution would make it even better!

What do you dislike most about this product?

What I dislike most about Zoho Marketing Plus is its limited third-party integrations and lack of advanced AI-driven automation. While it works seamlessly within the Zoho ecosystem, integrating with external platforms like Salesforce, Google Ads, or Shopify often requires extra work or third-party tools. Additionally, its analytics and attribution tracking could be more advanced, especially for businesses needing multi-touch attribution. A more intuitive UI and deeper automation capabilities would also improve the overall experience.

What recommendations would you give to someone considering this product?

If you're considering Zoho Marketing Plus, it's a great choice if you're already using Zoho CRM or other Zoho products, as the integration is seamless. It鈥檚 affordable and offers solid marketing automation, but be prepared for a learning curve. If you need advanced AI automation, deep third-party integrations, or multi-touch attribution, consider testing it against competitors like HubSpot or Salesforce. Start with a free trial, explore its automation features, and ensure it fits your business needs before committing.

Pros

  • Unique Features
  • Saves Time
  • Friendly Negotiation
  • Security Protects

Emily K.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

One stop shop for all marketing activities

Likeliness to Recommend

10 /10

What differentiates Zoho Marketing Plus from other similar products?

Zoho Marketing Plus offers unified services under single ecosystem that build reliable sales and marketing infrastructure.

What is your favorite aspect of this product?

It enables my team to drive sales engagement campaigns on our social media platforms. When setting different advertisement campaigns Zoho Marketing Plus offers the best model for presentations and real-time online interactions.

What do you dislike most about this product?

I have not faced any potential challenge that could slow down our marketing programs.

What recommendations would you give to someone considering this product?

Zoho Marketing Plus is the best deal for all marketing projects and I highly recommend it to other business enterprises.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Caring
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