What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
Campaign Management
Text Messaging
Basic Reporting and Analytics
Surveys and Polling
Content Authoring
Contact Database
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Emily R.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Email marketing it makes one's business go better
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho is very easy to use and cheap. Ideal for SMEs because costs are low and boarding for internal staff is also easy. Applications are well integrated. Invoices created in CRM are available at Zoho Books for the financial team to view, staff added to Zoho People are available in all other applications to provide easy access.
What is your favorite aspect of this product?
With Zoho campaigns I can easily use premium email templates without entering strict codes and setting up campaigns is not easy at once. I also use other Zoho mail services, Zoho wiki. These are great. And in the free version we can send 10k emails which is great
What do you dislike most about this product?
Zoho One is not created for big companies, once the company is grown, most Zoho apps will start to create a problem. The Zoho one applications are designed to deliver the most common usage conditions from all domains and do not cover the individual needs of the organization. There is not much space for customization that is much needed in large companies. So, I can use one Zoho while I am a small to medium company.
What recommendations would you give to someone considering this product?
At affordable prices, Zoho campaigns are ready for new startups and small businesses. Email marketing will no longer be a problem for you. The templates are amazing and will definitely help in finding loyal customers. It may slow down sometimes, but for the price you pay, you get what you want.
Pros
- Reliable
- Trustworthy
- Effective Service
- Saves Time
Kevin A.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2022
Not what I needed from a Business Standpoint
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I think that Zoho, in general, is know for their business-only focus and doesn't really integrate with other types of fields. So, for business Zoho makes sense for small business owners there are better.
What is your favorite aspect of this product?
I liked how I could track and report customer data within Zoho.
What do you dislike most about this product?
I couldn't integrate with the other software I needed to keep my system going on the right track.
What recommendations would you give to someone considering this product?
I would stay about from this if you are a small business owner. I would consider the free trial but even then, I think there are better software programs out there for marketing project manamgent.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Leverages Incumbent Status
- Inhibits Innovation
- Slower Product Innovation
Susang R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Pricy email campaign software but effective
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The user interface of Zoho Campaigns is pretty good and unique when compared to others in the markets. Also the A/B testing is quite effective and wonderful
What is your favorite aspect of this product?
Designing new email templates is pretty fun with Zoho campaigns. Also, the email campaigns reports are easy to read
What do you dislike most about this product?
The cost of the product is slightly on the higher side
What recommendations would you give to someone considering this product?
Good choice but consider other similar products too
Pros
- Includes Product Enhancements
- Helps Innovate
- Performance Enhancing
- Trustworthy
