
What is Zoho Analytics?
Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes. Zoho Analytics is an Online Reporting and Business Intelligence service, and can be used as an online database. The features offered by Zoho Analytics specialize on providing an in-depth - powerful and flexible reporting capabilities. It contains an in-built analytical database grid, which is optimized for reporting and querying more than just serving as a real-time online transactional database.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceZoho Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zoho Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Analytics?
Pros
- Enables Productivity
- Trustworthy
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Data Exploration and Visualization
Dashboard
BI Security
Operational Reporting Capabilities
BI Platform Administration
Intelligent Alerts and Notifications
Self Service and Ad Hoc Capabilities
Data Connectors and Data Mashup
Mobile
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Zoho Analytics Reviews

Matt D.
- Role: Human Resources
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2025
Versatile Data Analyzer.
Likeliness to Recommend
What differentiates Zoho Analytics from other similar products?
Zoho Analytics gives users the ability to create unique reports and dashboards that fit their business needs. Because it is affordable and versatile, Zoho Analytics is a popular option among organizations looking for powerful analytics without having to spend a lot.
What is your favorite aspect of this product?
It is valuable that Zoho Analytics can connect easily with various external data sources. Users have no trouble connecting to the cloud, databases or other software which means that information is always accurate. Being flexible makes it easier for users to import data and also helps them analyze many kinds of data more efficiently.
What do you dislike most about this product?
The reporting tools are strong, yet they usually do not allow great deal of customization. It can be difficult for some users to develop reports suited exactly to their business needs. Because of this restriction, the analysis may not be as in-depth which might affect the quality of data-driven decisions.
What recommendations would you give to someone considering this product?
Anyone considering Zoho Analytics should try out the free trial to discover the features in detail. Working with the software will give you a clearer idea if it matches your business analytics needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Ayobami S.
- Role: Operations
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted May 2025
Looker delivers strong analytics
Likeliness to Recommend
What differentiates Zoho Analytics from other similar products?
Zoho Analytics offers a comprehensive suite of integrated business applications along with powerful analytics, making it a cost-effective all-in-one platform for businesses seeking both BI and CRM capabilities in a unified environment.
What is your favorite aspect of this product?
I appreciate Zoho Analytics鈥 ease of use combined with its ability to connect seamlessly to a wide variety of data sources, allowing quick creation of insightful reports and dashboards without needing extensive technical skills.
What do you dislike most about this product?
The platform can sometimes be slow when handling very large datasets, and the customization options for visualizations and dashboards are somewhat limited compared to other advanced BI tools.
What recommendations would you give to someone considering this product?
Evaluate your data volume and complexity before adopting Zoho Analytics, and consider investing time in learning its advanced features to fully leverage its capabilities and avoid performance bottlenecks.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2025
Flexible, Capable Customisable
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features