
What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceXero Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Xero.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Saves Time
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Accounts Payable Purchase Orders
Expense Management
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Reconciliation
Integration APIs
Cash Flow Management
Cost Revenue Tracking
Budgeting Forecasting
Project Accounting
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Business Value Created
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews
Carl E.
- Role: Consultant
- Industry: Utilities
- Involvement: IT Leader or Manager
Submitted Jul 2023
Easy to use and good value for money
Likeliness to Recommend
What differentiates Xero from other similar products?
Xero is very easy to pick up and learn quickly compared to others which can appear over complex
What is your favorite aspect of this product?
The dashboard is very clear to show a breakdown of company stats
What do you dislike most about this product?
a few glitches now and then that had to be rectified manually
What recommendations would you give to someone considering this product?
If you are looking for an easy to view dashboard with clear reports Xero is very good
Pros
- Reliable
- Transparent
- Security Protects
- Enables Productivity

Sara E.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
excellent service
Likeliness to Recommend
What differentiates Xero from other similar products?
Xero stands out from other products in that it offers me security and convenience when managing my accounting processes. It is a cloud-based accounting program that provides me with excellent service and benefits. It stands out because it adapts to my needs, allowing me to work on the same set of books regardless of where we are and regardless of the device.
What is your favorite aspect of this product?
My favorite thing about Xero is that it gives me a simple, integrated view of my business finances, it allows me to stay connected by keeping track of absolutely everything, from anywhere, allowing me to create invoices and expense claims using the mobile app with total ease and security, it is very easy to use, secure, and flexible which is what I really need.
What do you dislike most about this product?
Xero is a program that has offered me growth in my business, thanks to this platform I can keep track of my finances, control my accounting processes, expenses, accounts receivable, accounts payable, it has offered me excellent service at all times without fail, so far I have nothing that I dislike.
What recommendations would you give to someone considering this product?
I recommend Xero because it offers a host of features to develop a wonderful accounting process. This wonderful platform for tracking expenses, purchase orders, bank reconciliations, invoicing, and much more. It offers excellent service, is simple, easy, and secure, and you can use it from anywhere and on any device. It's exactly what you need.
Pros
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
- Reliable

Deepak K.
- Role: Finance
- Industry: Communications
- Involvement: End User of Application
Submitted Jan 2025
The product is ease of use, interface is nice.
Likeliness to Recommend
What differentiates Xero from other similar products?
Software is light to install at any configuration, ease to use, after sales service are good
What is your favorite aspect of this product?
Easy posting of invoices, bank transactions and reconciliation
What do you dislike most about this product?
Doesn't handle inventory management
What recommendations would you give to someone considering this product?
It's a great application for small enterprise businesses.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features