
What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Fair
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Catalog Management
Order Management
Payment Processing
Order Portal
Content Management
Reporting and Analytics
Content Localization
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
WooCommerce Reviews
Jeff M.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted May 2021
Easy To Use and Configure but Code Heavy
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce is the leading e-commerce platform plugin for Wordpress in the world - so naturally we gave it a look and liked it a lot! Integration was super simple, and the wide ranging availability of plugins that integrate makes it easy to find a solution for customization. The cost is nominal in terms of how robust the plugins are, and the UI is pretty simple to navigate and use.
What is your favorite aspect of this product?
The simplistic ability to "plug-and-play" for overall checkout features. No back-end coding is required if you're not looking to do extreme customization of the interface or payment processor.
What do you dislike most about this product?
The plugins are extremely code heavy, and they will slow your website down to an extent. There are ways to implement customized JS code to force browsers to not load all of the code on pages that aren't e-commerce related - which we highly recommend doing. You can just search online and there are various forums that people have posted helpful code to do this. Also, if you're wanting to do any customization of the interface, you'll have to create child pages and go from there. However, over time those child pages become outdated as WooCommerce updates, and it becomes a bit of a pain to find the updated code and replace in the child pages.
What recommendations would you give to someone considering this product?
Overall, WooCommerce lives up to it's reputation as being the most liked and integrated plugin for ecommerce on Wordpress in the world. We recommend using it and even customizing it - you just have to understand there will be a little long term work involved to update and maintain it.
Pros
- Performance Enhancing
- Unique Features
- Caring
- Security Protects

Goral G.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted May 2021
Fantastic product with Ease of Understanding
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
Ease of Understanding and easily configurable
What is your favorite aspect of this product?
Product management, order management and reports
What do you dislike most about this product?
All is good, however it works well with Wordpress only
What recommendations would you give to someone considering this product?
Try to develop it with other technologies as well
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy

Ghanshyam T.
- Role: Information Technology
- Industry: Machinery
- Involvement: IT Leader or Manager
Submitted May 2021
Best CMS to build online ecommerce store
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
Free CMS so any client use without any membership price Woocoomerce provide 1 click setup on WordPress with eCommerce, we can use any other WordPress functionality
What is your favorite aspect of this product?
1 Click installation Easy to setup CMS with blog features
What do you dislike most about this product?
Security in wordpress Manually update required Sales Coupon
What recommendations would you give to someone considering this product?
Free CMS Any functionality used with WordPress Easy to manage products Payment method ready to use Content Subscription
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Cons
- Less Productive