
What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Fair
- Reliable
- Enables Productivity
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Catalog Management
Order Management
Payment Processing
Order Portal
Content Management
Content Localization
Reporting and Analytics
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
WooCommerce Reviews

Trevor A.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Apr 2022
Not as flexible as others, but so easy to use
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce is truly capable out of the box. it's not as sexy as Shopify, but what it lacks in customization and scalable features, it makes up for in being absolutely simple to use. It's truly set up to be a 'set it and forget it' solution that handles the business, without requiring more time than you have available.
What is your favorite aspect of this product?
WooCommerce makes Ecommerce available to the non-tech crowd. While it's not as comprehensive as Shopify, it's truly simple and does the job for folks that don't actually want to manage an online storefront. This makes it perfect for musicians, comedians, influencers...whoever has to do their actual business outside of the website and just wants the store to handle merchandise and purchases. Due to it's limited nature, it's so much easier to only dedicate part-time effort to keep it functioning as you need it to.
What do you dislike most about this product?
I found myself frustrated with the inability to customize the product and website as deeply as I wanted to. I had trouble integrating new apps, features, and integrations that felt near-fluent when using Shopify. But along with this, I found that I 'broke' things far less often. The restrictions here are almost like guiderails to protect individual contributors and sole proprietors from doing things they shouldn't do (unless they happen to be an engineer or code expert...in which case they wouldn't be using WooCommerce anyway).
What recommendations would you give to someone considering this product?
Write down a list of everything you want to be able to do before signing up. The apps and customizability of WooCommerce leaves something to be desired when compared to Shopify, but at the same time, the inability to break your own store and the locked-down nature of some of the code makes WooCommerce a smart choice for non-tech folks. So rather than getting lost in an app store and a sea of 'maybe I'd like to try XYZ function' in Shopify, just jot down your 'must have' functions. If WooCommerce has those baked in, and you don't want to manage a codebase or plug-ins that could break your store, you're in luck! Sign up now.
Pros
- Reliable
- Efficient Service
- Respectful
- Includes Product Enhancements
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features

Hammad B.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2022
Fulfill all E-Commerce needs
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
Seamless WordPress Integration.
What is your favorite aspect of this product?
The catalog management.
What do you dislike most about this product?
I never find anything which I don't like about WooCommerce. Since it offers everything which we were looking for.
What recommendations would you give to someone considering this product?
You should know the business needs before selecting any solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Amiya D.
- Role: Industry Specific Role
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
It will undoubtedly boost your company's sales
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
I like the digital features that allow purchasers to obtain their downloading access nearly immediately when their transaction is completed by Online payment. For marketing events, the discount functions are quite handy. The flexibility to interface third-party tools such as MailChimp, allowing all clients' details to be directly inserted into the MailChimp database, is really the best feature.
What is your favorite aspect of this product?
WooCommerce is critical to our company's success. It's our primary sales platform. This will not be an exaggeration to declare that it'd be difficult to manage our digital shopping without WooCommerce.
What do you dislike most about this product?
Unfortunately, because it's free, absolutely not everything would be entirely free. WooCommerce offers certain premium add-ons for particular bells and whistles, and some costly extensions are provided by 3rd party developers.
What recommendations would you give to someone considering this product?
If implemented appropriately, WooCommerce will undoubtedly boost your company's sales and revenue. It'll assist you in automating, structuring, and improving your organization at all stages.
Pros
- Efficient Service
- Effective Service
- Helps Innovate
- Continually Improving Product