
What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Fair
- Reliable
- Enables Productivity
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Catalog Management
Order Management
Payment Processing
Order Portal
Content Management
Content Localization
Reporting and Analytics
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
WooCommerce Reviews

Jen M.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2022
Free & widely known, but with tons of added costs
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce is widely known and probably the most popular e-commerce plugin available on WordPress. It's free to use right out of the gate while many others charge a license fee just to even download the plugin. The initial price tag is what draws most in, as well as the simple setup, etc. While it may be best for those with limited products, digital downloads, and are using something like PayPal to process payments, it's great. However, when it comes to customization, conditions for shopping, etc, wanting to use your own payment processor, etc, the costs really start to add up.
What is your favorite aspect of this product?
That is incredibly easy to set up, especially for those who may be arent as tech-savvy. I've set up WooCommerce for so many business owners who couldn't tell you the first thing about the backend of their website, however, they never had any issues processing orders via WooCommerce. Managing it once it has been set up is fairly straightforward and easy to navigate. The tabs and menu options are pretty self-explanatory and very intuitive.
What do you dislike most about this product?
I understand why WooCommerce is such a stripped-down version of what it could be and has the potential for. Not every single business is the same, nor do they have the need for the same features. In that sense, it is great that the WooCommerce plugin is not some behemoth. However, every single added option has an additional license cost and an individual plugin. There is no way to bundle a few options for any type of discount, and there is no lifetime option either, all licenses are valid for 1 year only.
What recommendations would you give to someone considering this product?
I would say think about what you envision your business to look like a few years down the line. Really think about the need to scale, if and when your business starts to flourish. While it may not be easy to think about all the features you will one day need, even thinking about a few of them can help to estimate what the long-term cost of something like WooCommerce would be. Does your preferred payment platform integrate with WooCommerce? Do they require their own setup fees, licenses, and plugins? These questions may seem irrelevant but I have seen many businesses drop close to $1000 just trying to get the e-commerce section set up.
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Kelvin T.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
I recommend it is excellent
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
it differs in its good price and how easy it is to use the program.
What is your favorite aspect of this product?
When it comes to developing an e-commerce site, WooCommerce is one of the most popular and powerful platforms. WordPress makes it simple to build an e-commerce website. Using this plug-in is usually my first choice since it doesn't cost anything to utilize it. To use this plugin, all you need to do is plug it in and start using the system; no special expertise is necessary.
What do you dislike most about this product?
We were only able to use the system's basic functions to build an online shop. These plugins, on the other hand, lack a number of complex capabilities. When all of those functionalities are needed, an additional plugin is necessary. Only one aspect of woo-commerce bothers me. But altogether, I had a great time.
What recommendations would you give to someone considering this product?
Due to the fact that it is completely free to use, this is my preferred platform. There is no need to pay for maintenance or have any technical skills to manage our online shop if you are considering setting up a new one with Woocommerce. In addition, this system has built-in search engine optimization, which helps us create organic sales.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time

Cannon C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted May 2022
Capable But Disappointing
Likeliness to Recommend
What do you dislike most about this product?
Unable to customize product pages in the way we want. Also issues implementing pixels.
What recommendations would you give to someone considering this product?
There are other platforms that are cheaper and provide more functionality
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Inspires Innovation