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WooCommerce

WooCommerce

Composite Score
8.8 /10
CX Score
9.0 /10
Category
WooCommerce
8.8 /10

What is WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

Company Details


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Awards & Recognition

WooCommerce won the following awards in the B2C eCommerce category

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WooCommerce Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on WooCommerce.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

94 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WooCommerce?

2% Negative
8% Neutral
90% Positive

Pros

  • Fair
  • Reliable
  • Enables Productivity
  • Inspires Innovation

Feature Ratings

Average 83

Catalog Management

87

Order Management

86

Payment Processing

86

Order Portal

85

Content Management

83

Content Localization

83

Reporting and Analytics

82

Integrated Search

81

Microsite Management

80

Retargeting Capabilities

79

Predictive Recommendations

78

Vendor Capability Ratings

Average 84

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Usability and Intuitiveness

85

Ease of Customization

84

Ease of Data Integration

84

Quality of Features

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

81

Vendor Support

79

WooCommerce Reviews

Jen M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Free & widely known, but with tons of added costs

Likeliness to Recommend

10 /10

What differentiates WooCommerce from other similar products?

WooCommerce is widely known and probably the most popular e-commerce plugin available on WordPress. It's free to use right out of the gate while many others charge a license fee just to even download the plugin. The initial price tag is what draws most in, as well as the simple setup, etc. While it may be best for those with limited products, digital downloads, and are using something like PayPal to process payments, it's great. However, when it comes to customization, conditions for shopping, etc, wanting to use your own payment processor, etc, the costs really start to add up.

What is your favorite aspect of this product?

That is incredibly easy to set up, especially for those who may be arent as tech-savvy. I've set up WooCommerce for so many business owners who couldn't tell you the first thing about the backend of their website, however, they never had any issues processing orders via WooCommerce. Managing it once it has been set up is fairly straightforward and easy to navigate. The tabs and menu options are pretty self-explanatory and very intuitive.

What do you dislike most about this product?

I understand why WooCommerce is such a stripped-down version of what it could be and has the potential for. Not every single business is the same, nor do they have the need for the same features. In that sense, it is great that the WooCommerce plugin is not some behemoth. However, every single added option has an additional license cost and an individual plugin. There is no way to bundle a few options for any type of discount, and there is no lifetime option either, all licenses are valid for 1 year only.

What recommendations would you give to someone considering this product?

I would say think about what you envision your business to look like a few years down the line. Really think about the need to scale, if and when your business starts to flourish. While it may not be easy to think about all the features you will one day need, even thinking about a few of them can help to estimate what the long-term cost of something like WooCommerce would be. Does your preferred payment platform integrate with WooCommerce? Do they require their own setup fees, licenses, and plugins? These questions may seem irrelevant but I have seen many businesses drop close to $1000 just trying to get the e-commerce section set up.

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Kelvin T.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

I recommend it is excellent

Likeliness to Recommend

8 /10

What differentiates WooCommerce from other similar products?

it differs in its good price and how easy it is to use the program.

What is your favorite aspect of this product?

When it comes to developing an e-commerce site, WooCommerce is one of the most popular and powerful platforms. WordPress makes it simple to build an e-commerce website. Using this plug-in is usually my first choice since it doesn't cost anything to utilize it. To use this plugin, all you need to do is plug it in and start using the system; no special expertise is necessary.

What do you dislike most about this product?

We were only able to use the system's basic functions to build an online shop. These plugins, on the other hand, lack a number of complex capabilities. When all of those functionalities are needed, an additional plugin is necessary. Only one aspect of woo-commerce bothers me. But altogether, I had a great time.

What recommendations would you give to someone considering this product?

Due to the fact that it is completely free to use, this is my preferred platform. There is no need to pay for maintenance or have any technical skills to manage our online shop if you are considering setting up a new one with Woocommerce. In addition, this system has built-in search engine optimization, which helps us create organic sales.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

Cannon C.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Capable But Disappointing

Likeliness to Recommend

6 /10

What do you dislike most about this product?

Unable to customize product pages in the way we want. Also issues implementing pixels.

What recommendations would you give to someone considering this product?

There are other platforms that are cheaper and provide more functionality

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Inspires Innovation

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