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Scheduled Messaging

Scheduling of one-time, multiple, or repeated messaging.

Communication Archive

Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Surveys Feedback

Enables surveys/feedback forms to be sent to customers鈥�

Opt-in

Provides an opt-in option for potential subscribers.

Text Messaging

The capability to send messages by SMS in addition to email.

Application Integration

Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Social Media Marketing Management

Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments

The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Mobile Marketing Management

Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Analytics

Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.