What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy鈥攂ut every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Sprout Social Reviews
Ezra M.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Great Product!
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The Social Response Management is great
What is your favorite aspect of this product?
The Usability is impressive Sentiment Analysis offers insightful information regarding team operations
What do you dislike most about this product?
Training materials should be more accessible especially on team management.
What recommendations would you give to someone considering this product?
Sprout Team is an impressive social management software. It makes interactions interesting and allows for personalized marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Inspires Innovation
Brooke K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2022
The tool is great and simple to use.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It is easier to use than other apps and has a more aesthetically pleasing user interface. This is what sets it apart.
What is your favorite aspect of this product?
I like the sleeker, more contemporary design of sprout social over that of Hootsuite. Moreover, the extensive reporting and well-thought-out visualizations are two features I particularly appreciate. For my purposes, the evaluation of profile performance across networks is the most helpful. In this way, it's simple to assess progress or setbacks. Apparently, you can also export such reports, which is a great feature. In my opinion, both the campaigns and the tagging will prove to be really useful in the long run. I have started using tags in my postings, but not yet have enough data to analyze reports.
What do you dislike most about this product?
The organization of several of the options on the sidebar annoys me. Since I assume that scheduling and planning social events is the primary motivation for utilizing sprout, I would prioritize the publisher. And it's incredibly annoying that the "You've explored all the fundamentals!" message keeps popping up on my Dashboard. Just don't bother with it; it's a total waste of room.
What recommendations would you give to someone considering this product?
I would suggest this product because of its reasonable cost, its intuitive interface, its consistent feature upgrades, and its helpful customer service. The user-friendliness of the UI for seeing responses, retweets, and mentions is the characteristic that stands out the most.
Pros
- Unique Features
- Efficient Service
- Inspires Innovation
- Saves Time
Ebija D.
- Role: Industry Specific Role
- Industry: Shipping
- Involvement: End User of Application
Submitted Nov 2022
I highly Recommend!!
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The dashboards and visualizations are appealing.
What is your favorite aspect of this product?
Impressive social response management Great UI
What do you dislike most about this product?
The support team should be more prepared to handle issues quickly.
What recommendations would you give to someone considering this product?
Sprout SMB will revolutionize your social media campaigns. I highly recommend it for any business that needs significan growth.
Pros
- Reliable
- Caring
- Respectful
- Altruistic
