What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy鈥攂ut every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Sprout Social Reviews
Stephanie M.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Nov 2022
Sprout simplifies my social media administration
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout Social helps my business reach its full social media potential by giving us access to all the tools we need in one convenient location. In addition to the features for reporting that obviously save time, the fact that I can use the Sprout Queue to schedule recurrent social posts is a nice and unexpected time saver that helps me with my monthly planning.
What is your favorite aspect of this product?
By utilizing Sprout Social's advanced listening tools, my team is gaining a deeper understanding of our social media audience. These tools provide us with one-of-a-kind features that allow us to track public conversations taking place on social media that are pertinent to our company. In order to better grasp the sentiment of our target audience, we have incorporated Sprout Social's listening technology into our marketing approach.
What do you dislike most about this product?
For the time being, I can't use a centralized system to prepare social media postings and then distribute them across various channels at once. Having this option available would undoubtedly facilitate fluid and rapid dissemination of material across various social media channels.
What recommendations would you give to someone considering this product?
This tool is assisting us in many ways, including community management, inbox organization, content scheduling, and the provision of a continuous media feed across all of our social media platforms. The capacity to produce reports and modify them to suit individual preferences. When it comes to managing our team's community engagement efforts, I believe the smart inbox is indispensable.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Saves Time
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
Great Product!
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Kathryn G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2022
"Very useful program with many features."
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
This application is unique in comparison to others because it possesses a multitude of features, it is simple to operate, and it provides excellent customer service. This is such a great program.
What is your favorite aspect of this product?
Ease with which posts can be scheduled and published. I wish that I could tag people and things in IG videos, add cover photographs to Reels, and schedule Stories without having to go through a workflow.
What do you dislike most about this product?
The inability to schedule Stories and Reels, as well as the absence of a feature that allows users to share multi-media carousel posts, are two major drawbacks. In addition, I wish there were improved methods to interact with content directly from the listening dashboard.
What recommendations would you give to someone considering this product?
My opinion is that the user interface of this software is head and shoulders above that of Hootsuite, and as a result, I have no hesitation in wholeheartedly recommending it to others. The level of customer assistance provided is of exceptional quality! In the event that I encountered any issues while using SproutSocial, their customer care was accessible to assist me through either live chat or email.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
