
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword 91制片厂
Competition Analysis
Rank Tracking
On-Page Tracker/Optimization
Auditing
Content Optimization
Backlink Tools
Analytics and Reporting
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Customer Intelligence
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Website Analytics
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Competitive Intelligence
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Semrush Reviews

Frederico C.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2022
Best in class and best in value!
Likeliness to Recommend
What differentiates Semrush from other similar products?
SEMrush offers better value for money than any other competitor.
What is your favorite aspect of this product?
The sheer breadth of functionalities for the price asked, and how it continues to innovate/iterate continuously without charging more.
What do you dislike most about this product?
It could be a bit more intuitive to use and easy on the eyes.
What recommendations would you give to someone considering this product?
Don't hesitate, jump in. It's essential regardless of whether you're just going to use for one website or several websites.
Pros
- Continually Improving Product
- Enables Productivity
- Inspires Innovation
- Includes Product Enhancements
Cons
- Wastes Time
Ruby G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2022
Must have tool to create paid marketing campaigns
Likeliness to Recommend
What differentiates Semrush from other similar products?
The SEMrush SEO tool has been around for a while but it's still packed with value for anyone serious about SEO. It offers keyword analysis tools, organic keyword research and full-on organic traffic estimator. You can also dig deeper into competitor data (both organic and paid) and find out which keywords they're ranking for so you can better target your own marketing efforts. If you're looking to cut down on research time then SEMrush is one of the best tools out there.
What is your favorite aspect of this product?
SEMrush is a thorough SEO analysis tool that provides extensive information on your competitor鈥檚 SEO performance and your own SEO performance. SEMrush allows you to quickly see which keywords are driving traffic for competitors, which keywords are ranking for your competitors, and which keywords are driving conversions for competitors. SEMrush can also provide keyword suggestions based on the competition and other SEO tools. With SEMrush, you can quickly gain an understanding of which keywords are driving traffic, which keywords are ranking for your competitors, and which keywords are driving conversions.
What do you dislike most about this product?
it doesn't offer features such as rank and da tracking
What recommendations would you give to someone considering this product?
SEMrush is a domain analytics tool that allows you to search, browse and compare the number of visitors, social engagement, ad revenue and other metrics for any domain. It can also show you the number of pages, articles and backlinks on a website. SEMrush also has a free plan with limited functionality. If you want to get more out of SEMrush then you need to upgrade to one of the paid plans. SEMrush recently relaunched as SEMrush PRO with new features such as landing page insights.
Pros
- Reliable
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product

Luiz C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2022
If you do business online, you MUST have SEMRush
Likeliness to Recommend
What differentiates Semrush from other similar products?
The tools, mostly Keyword Magic Tool, SERP feature filter and Keyword Gap tool.
What is your favorite aspect of this product?
It helps when you鈥檙e just starting your keyword research and aren鈥檛 quite sure where to narrow it down.
What do you dislike most about this product?
I'm have no thing to complain about it
What recommendations would you give to someone considering this product?
Want to quickly understand the keywords you and your competitors all have in common? Or figure out where your competitors are targeting keywords you鈥檙e not? Try it SEMRush now and forever
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing