
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword 91制片厂
Competition Analysis
Rank Tracking
On-Page Tracker/Optimization
Auditing
Content Optimization
Backlink Tools
Analytics and Reporting
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Customer Intelligence
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Website Analytics
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Competitive Intelligence
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Semrush Reviews

Angela W.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Semrush helps us with our content marketing
Likeliness to Recommend
What differentiates Semrush from other similar products?
We use this program to correct and perfect all the SEO of our content marketing. It is quite a useful tool, which has helped us to have better positioning in our web pages, our blog and advertising campaigns, as it provides us with real time data of web pages, organic positions, keywords and much more.
What is your favorite aspect of this product?
It has a complete mapping of the entire customer journey through our web pages, so we can know which sections attract the most traffic. Its SEO management is great, as it allows us to make all the corrections to our articles for the blog and have the keywords, which position our website and all our services.
What do you dislike most about this product?
It takes time to get to know the program, since its learning curve is a little high, but certainly all the effort and time invested is worth it, as it is a very complete program. It may also seem a little expensive for some companies, especially if they are starting, but it is worth the cost, because it has very useful tools that will boost your web pages.
What recommendations would you give to someone considering this product?
SEOs and marketers can use Semrush to analyze their marketing funnels and understand how a website performs in the current situation. You can learn everything about your website to approach and develop your marketing strategy on different levels. Easy to use dashboard and understand every part of the website.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Inspires Innovation
Ben l.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted Sep 2022
Some great features but costly.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Excellent competitor research and the best tool for estimated traffic.
What is your favorite aspect of this product?
Competitor analysis and estimated traffic
What do you dislike most about this product?
Very costly and some elements of the user interface can be tricky. Some of the other features are not as good as more specialist tools.
What recommendations would you give to someone considering this product?
Best for people that need to analyse lots of websites, otherwise, it's unlikely to be worth the money.
Pros
- Unique Features
- Effective Service
- Reliable
- Performance Enhancing
Cons
- Less Generous
- Vendor's Interest First
Sabrina L.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Sep 2022
Easy to use, great insights
Likeliness to Recommend
What differentiates Semrush from other similar products?
Robust search insights
What is your favorite aspect of this product?
Different price level for companies at all sizes
What do you dislike most about this product?
Can smaller companies use the free version for longer?
What recommendations would you give to someone considering this product?
Great tool, def recommended for anyone who wants to be more date driven
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing