
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword 91制片厂
Competition Analysis
Rank Tracking
On-Page Tracker/Optimization
Content Optimization
Auditing
Backlink Tools
Analytics and Reporting
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews

Vaibhav S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Tailored SEOs- think SEMRUSH
Likeliness to Recommend
What differentiates Semrush from other similar products?
- Better analytics - Ease of use - Keyword identification
What is your favorite aspect of this product?
It's inbuilt intelligence that gives the utmost accurate results.
What do you dislike most about this product?
The product is pretty expensive.
What recommendations would you give to someone considering this product?
If you think of optimizing your webpage with the most accurate analytics, go blind on SEMRUSH.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
The go-to for competitor and keyword research.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Intuitive platform, great UX, fast delivery of data and insights.
What is your favorite aspect of this product?
The speed and simplicity of using it. The Magic Keyword tool, and an ability to view our competitors estimated marketing mix and spend.
What do you dislike most about this product?
How every additional module and user involves a charge. Sometimes, we just need light users for an occasional insight, but they are overzealous in locking it down to additional users.
What recommendations would you give to someone considering this product?
Add an AI component to the product, where you can ask SEM Rush questions in plain language, and have it produce the appropriate chart/data table.
Pros
- Security Protects
- Helps Innovate
- Continually Improving Product
- Performance Enhancing

Apurva S.
- Role: Public Sector
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Outstanding Software For Every Professional
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is a full on package for creating audit report, keywords research and also for checking website errors.
What is your favorite aspect of this product?
Keyword research and comparing the competitor keywords is my favorite aspect of using this software.
What do you dislike most about this product?
The pricing around adding the users is the thing I dislike in Semrush.
What recommendations would you give to someone considering this product?
This software is very easy to use and can help you in doing the SEO of the website.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features