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Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.9 /10
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
5% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword 91制片厂

89

Competition Analysis

87

Rank Tracking

85

On-Page Tracker/Optimization

84

Content Optimization

84

Auditing

83

Backlink Tools

83

Analytics and Reporting

83

Local SEO

82

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Breadth of Features

84

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

80

Product Strategy and Rate of Improvement

80

Ease of Data Integration

80

Availability and Quality of Training

79

Ease of Customization

77

Vendor Support

77

Semrush Reviews

Remco V.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Numer one allround SEO tool with lots of features

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The high variety of insight in different tools. Not only SEO uses it at our company, but also Copywriters and SEA.

What is your favorite aspect of this product?

Keeping the daily business under control very easily, which current keyword tracking as the motor.

What do you dislike most about this product?

Maybe it can improve on a dashboard that combines multiple projects.

What recommendations would you give to someone considering this product?

First think about your set-up before you start building Projects. After that you can start quickly setting up the tool to monitor your daily SEO performance. Just try and you will love it quickly.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

James E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Semrush digital marketing鈥擲EO, content marketing,

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Semrush sets itself apart from other digital marketing tools with its wide range of features and easy-to-use interface. It's an all-in-one solution that covers SEO, content marketing, social media management, PPC, and competitive research, making it super versatile for digital marketers. Plus, it has one of the biggest keyword and backlink databases out there, giving you tons of data to shape your marketing strategies. Semrush's detailed analytics and actionable insights help you boost your online visibility and refine your strategy.

What is your favorite aspect of this product?

One of the best aspects of Semrush is its versatility. It covers so many areas of digital marketing鈥擲EO, content marketing, social media management, PPC, and competitive research鈥攁ll in one platform. This makes it incredibly convenient for marketers who need a comprehensive tool to manage various aspects of their campaigns. Plus, the detailed analytics and actionable insights are super helpful for making informed decisions and optimizing strategies

What do you dislike most about this product?

While Semrush is a powerful tool, there are a few areas where it could improve. For instance, some users find the pricing to be on the higher side, especially for smaller businesses or individual marketers. Additionally, the sheer volume of features can be overwhelming for beginners, making the learning curve a bit steep. Lastly, while Semrush offers extensive data, sometimes the interface can feel cluttered, which might affect user experience. Despite these minor drawbacks, the benefits and capabilities of Semrush generally outweigh the negatives.

What recommendations would you give to someone considering this product?

If you're considering Semrush, it's a good idea to start with the basics like keyword research, site audit, and competitor analysis to build a solid foundation. Make use of the tutorials, webinars, and guides that Semrush offers to get acquainted with its capabilities. Take advantage of the free trial to explore the features and see how they fit your needs before committing to a subscription.

Pros

  • Fair
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Christian J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

epic software

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

SEMrush has been consistently evolving and adapting to the ever-changing landscape of online marketing.

What is your favorite aspect of this product?

SEMrush's powerful suite of SEO and marketing tools remains top-notch.

What do you dislike most about this product?

Semrush shows the keyword difficulty up to 60 for almost all keywords.

What recommendations would you give to someone considering this product?

Semrush provides a lot of data relating not just to SEO, but PPC too

Pros

  • Efficient Service
  • Respectful
  • Reliable
  • Enables Productivity

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