
What is Segment?
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it鈥檚 needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Omnichannel Integration
Real Time Capabilities
CRM Integration
Data Aggregation
Data Security
Behavioral Triggers
Dashboards, Analytics and Reporting
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Segment Reviews

Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Feb 2024
Fabulous product and really secure.
Likeliness to Recommend
What differentiates Segment from other similar products?
It makes it really easy to manage customer data. It is secure and reliable.
What is your favorite aspect of this product?
Easy management of data and security are two of my favourite aspects.
What do you dislike most about this product?
The knowledge articles could be more easy. Apart from that i really liked the product.
What recommendations would you give to someone considering this product?
Purchase it and feel the difference. Unique features and variety of options are available here.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity

Musa N.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2024
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy

Ankit K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Powerful data integration platform
Likeliness to Recommend
What differentiates Segment from other similar products?
Segment stands out as a customer data platform by simplifying data collection and integration across multiple tools. It provides a centralized API, ensuring consistent data across marketing, analytics, and CRM systems. Its real-time tracking, identity resolution, and compatibility with numerous integrations make it a powerful solution for streamlined, scalable data management.
What is your favorite aspect of this product?
A favorite aspect of Segment is its unified customer data platform. It seamlessly aggregates data from diverse sources, ensuring consistency and accuracy across tools. This eliminates the need for custom integrations, simplifies workflows, and empowers teams to focus on deriving insights rather than managing complex data pipelines.
What do you dislike most about this product?
There's really nothing to dislike as per my experience.
What recommendations would you give to someone considering this product?
I would highly recommend this product to all of you. This has awesome capabilities and features all you need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity