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Segment Logo Award Winner Product Badge
Segment Logo Award Winner Product Badge
Twilio

Segment

Composite Score
8.1 /10
CX Score
8.4 /10
Segment
8.1 /10

What is Segment?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it鈥檚 needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

Company Details


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Awards & Recognition

Segment won the following awards in the Customer Data Platform category

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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Segment.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Respectful
  • Fair

Feature Ratings

Average 82

Omnichannel Integration

87

Real Time Capabilities

86

CRM Integration

85

Data Aggregation

83

Data Security

83

Behavioral Triggers

83

Dashboards, Analytics and Reporting

79

Data Enrichment

78

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Ease of Data Integration

82

Business Value Created

82

Usability and Intuitiveness

82

Quality of Features

81

Product Strategy and Rate of Improvement

81

Breadth of Features

80

Ease of Customization

80

Vendor Support

79

Ease of IT Administration

79

Availability and Quality of Training

76

Segment Reviews

Adarsh B.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Feb 2024

Fabulous product and really secure.

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

It makes it really easy to manage customer data. It is secure and reliable.

What is your favorite aspect of this product?

Easy management of data and security are two of my favourite aspects.

What do you dislike most about this product?

The knowledge articles could be more easy. Apart from that i really liked the product.

What recommendations would you give to someone considering this product?

Purchase it and feel the difference. Unique features and variety of options are available here.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Musa N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Ankit K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful data integration platform

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

Segment stands out as a customer data platform by simplifying data collection and integration across multiple tools. It provides a centralized API, ensuring consistent data across marketing, analytics, and CRM systems. Its real-time tracking, identity resolution, and compatibility with numerous integrations make it a powerful solution for streamlined, scalable data management.

What is your favorite aspect of this product?

A favorite aspect of Segment is its unified customer data platform. It seamlessly aggregates data from diverse sources, ensuring consistency and accuracy across tools. This eliminates the need for custom integrations, simplifies workflows, and empowers teams to focus on deriving insights rather than managing complex data pipelines.

What do you dislike most about this product?

There's really nothing to dislike as per my experience.

What recommendations would you give to someone considering this product?

I would highly recommend this product to all of you. This has awesome capabilities and features all you need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Most Popular Segment Comparisons

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