
What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
94 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Trustworthy
- Reliable
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Quality of Features
Vendor Support
Breadth of Features
Business Value Created
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews

Arpit D.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
An amazing CRM to serve all the business needs
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM is a champion in this space and serves all business requirements. Its breadth of services and depth of solutions enables great success and possibilities to become more efficient and competent.
What is your favorite aspect of this product?
The breadth of features is phenomenal. It has a lot to achieve with amazing sales automation, account-based marketing, real-time data management, and much more.
What do you dislike most about this product?
It is a costly platform and only companies with high budget can afford it for long term usage.
What recommendations would you give to someone considering this product?
Definitely! It has all the required features and solutions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Sahil B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Excellent tool for managing Marketing and Sales !!
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP is focusing on mission critical applications and a user interface that is user-friendly. They provide a complete product line, allowing a business to take advantage of integration for all facets of their backend office. Based on real user demands, improvements are now being made very quickly. In addition to its cloud products, SAP also provides SAP CRM, a reputable on-premises deployment option, to customers.
What is your favorite aspect of this product?
View graphical budget summaries for various geographic areas, examine historical data, and go into particular budgets to make modifications. creating excellent micro and macro reports for all clients Includes visual elements including a dashboard that shows real-time budgets and costs and a shared calendar for campaigns.
What do you dislike most about this product?
The capacity for simple language learning. Although it is user-friendly, learning can be extremely difficult. The process is not very organized and effective, and putting policies into place requires a lot of work, money, and time. But occasionally, bugs appear. It's not always the case that the information is updated once we make changes and click save.
What recommendations would you give to someone considering this product?
used to enable and automate the sales opportunity funnel There is a well-developed solution for resource scheduling, filing time and labour, billing, and invoicing for service business tasks such service orders, contract management, repairs, and dispatching of field engineers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Jyothsna R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2023
Great product, must try for sales and marketing.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
With SAP CRM customers can easily, quickly can leverage email marketing capabilities. If a person who is looking for end to end marketing solution then SAP is the best option because it has improved a lot in the cloud for customers. It can easily get with Business intelligence for the analytics.
What is your favorite aspect of this product?
Email Marketing
What do you dislike most about this product?
There is no free trial plan for new users.
What recommendations would you give to someone considering this product?
Yes without any second thought anyone can go for SAP CRM as it is user friendly and can do all end to end marketing tasks.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service