What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
94 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Trustworthy
- Reliable
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Quality of Features
Vendor Support
Breadth of Features
Business Value Created
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Yesika P.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted May 2025
The Transformative Experience Through Using SAP CR
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
CRM in our organization has revolutionized the pattern in which we manage our customer relationships since the implementation of SAP CRM. This piece of software has become a vital tool neither only simplifying our process of monitoring our interaction with customers but helping us make a more informed and strategic decision.
What is your favorite aspect of this product?
The part that I enjoy the most about the SAP CRM is its intuitive interface. Although it possesses a broad spectrum of modern features, its easy to use nature makes it so that even technophobic people can easily move around and use it. This has been a great relief, because we鈥檝e been able to train our team very fast without it becoming a chore or a complicated task.
What do you dislike most about this product?
But let鈥檚 admit that, there are a couple of aspects that could be improved. Sometimes the software can be a little complex in connection with the integration with other things that we use and this had caused some inconveniences initially. But if there鈥檚 the appropriate support and a bit of patience we have been able to conquer these obstacles.
What recommendations would you give to someone considering this product?
In a nutshell, any organization seeking a powerful and reliable solution to manage its customers, I highly recommend the SAP CRM. What it provides in terms of options of customisation, simplicity and analytical ability is of truly invaluable nature.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Anah铆 luc铆a L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2025
Customer relationship management
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Seamless integration with other SAP products, this capability means that data flows seamlessly between different modules, providing teams with a consistent view of customer information. SAP CRM offers analytical capabilities that enable detailed tracking of performance metrics, helping companies make informed data-driven decisions. The flexibility to customize dashboards and workflows means that the software can be easily tailored to the specific needs of our organization, something we have found very useful for different departments.
What is your favorite aspect of this product?
I implement SAP CRM in our organization as a central tool for managing interaction with our customers throughout the relationship lifecycle. This software addresses several crucial business issues, such as the lack of visibility into customer interactions and the need for more effective sales and customer service management.
What do you dislike most about this product?
Because of its complexity, some new users require time to become familiar with all the functionality, which can slow initial adoption.
What recommendations would you give to someone considering this product?
SAP CRM is particularly well suited for companies that handle a high volume of customer interactions, such as service or wholesale companies. It is also very useful for organizations seeking deep analytical data to fine-tune marketing and sales strategies in real time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Deepak G.
- Role: Industry Specific Role
- Industry: Engineering
- Involvement: End User of Application
Submitted Apr 2025
Powerful integration, advanced analytic customizab
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Customisation and flexibility
What is your favorite aspect of this product?
It鈥檚 advanced analytics and capabilities
What do you dislike most about this product?
Complexity and user interface
What recommendations would you give to someone considering this product?
Integration capabilities and cost considerations
Pros
- Helps Innovate
- Unique Features
- Respectful
- Client Friendly Policies
