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Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.6 /10
CX Score
7.7 /10
Category
Salesforce Pardot
7.6 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction 鈥 creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

2
Since last award

81 Plan to Renew

2
Since last award

76 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

5% Negative
7% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 78

Opportunity Pipeline Tracking

84

Conversion Propensity Modeling

83

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Marketing Analytics

77

Recommended Best Action

77

Mobile Marketing Management

76

Social Media Marketing Management

71

Vendor Capability Ratings

Average 75

Quality of Features

77

Ease of Data Integration

77

Ease of Implementation

77

Ease of IT Administration

76

Availability and Quality of Training

76

Business Value Created

76

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

71

Ease of Customization

70

Salesforce Pardot Reviews

Nancy P.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Excellent B2B Marketing product

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Salesforce Pardot has great marketing features that caters for all marketing processes as compared to other marketing tools.

What is your favorite aspect of this product?

The user interface is easy to use and learn how it works. Our marketing team finds it easy to make marketing programs and campaigns that are distributed to our potential clients. It tracks the targeted group and monitors the progress of our plans and suggests improvement plans.

What do you dislike most about this product?

I have no complain form the performance so far from the time we invested on this great product.

What recommendations would you give to someone considering this product?

I have not experienced any challenge and I totally recommend this tool for improved marketing programs in any business enterprise.

Pros

  • Helps Innovate
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Susan C.

  • Role: Industry Specific Role
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Great marketing tool

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

This is the most performing platform in automating marketing and sales tools I have used in our organization.

What is your favorite aspect of this product?

It has great capacity in automating marketing of our products and services. We have generated more pipeline and reached many potential customers increasing our sales and profit gains.

What do you dislike most about this product?

Honestly I have not experienced any challenge in our marketing journey from the great work of this product.

What recommendations would you give to someone considering this product?

Salesforce Pardot is able to lead and achieve goals in any organization in marketing and automating services.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation

Ankita S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Reliable tool but expensive

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Reliability of the tool. Pardot is a very reliable tool.

What is your favorite aspect of this product?

Email automation is good.

What do you dislike most about this product?

Limited reporting and dated feature set.

What recommendations would you give to someone considering this product?

If you have a budget and limited expectations from the automation tool with reliability then go for it.

Pros

  • Reliable
  • Respectful
  • Performance Enhancing
  • Trustworthy

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