Optimizely Content Marketing Platform Customer Reviews 2025

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Optimizely, Inc.

Optimizely Content Marketing Platform

Composite Score

7.8 /10

CX Score

8.2 /10

7 Reviews

What is Optimizely Content Marketing Platform?

Optimizely's leading content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Optimizely CMP streamlines your team鈥檚 content operations while surfacing insights to optimize and measure performance-focused content marketing programs.

Company Details

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Optimizely Content Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Content Marketing Platform?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 88

Content Campaign Management

100

Content Storage

Content Analytics

Content Curation / Library Controls

Web Experience Management Integration

Editorial Calendar

Editorial Workflow

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Advanced Video Management

Content Creation

Vendor Capability Ratings

Average 88

Ease of Implementation

Business Value Created

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Ease of IT Administration

Vendor Support

Optimizely Content Marketing Platform Reviews

Maverick C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

A reliable and amazing software for marketing

Likeliness to Recommend

9 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

It is a perfect tool that can be employed in any company. The reason is that its underlying setup procedure is genuinely simple to perform. Advertisers can market their promotional content in practically all social platforms using Newscred. Its customer care service is extremely good since it offers customized consideration and is exceptionally vigilant. Moreover, the integration of Newscred with WordPress and Marketo is a very useful feature.

What is your favorite aspect of this product?

Newscred is a tool that is outstanding for growing completely applicable marketing content that permits experts to acquire ideal outcomes. Our company loves this tool since it has been extremely simple to execute all through our organization. Moreover, it was loved by our team so much because of its proficient process to operate job tasks.

What do you dislike most about this product?

One of the biggest disadvantages of this tool is that publications occasionally vanish for some unknown reasons. This is troublesome and very irritating because all the work done is lost within seconds. Moreover, you can鈥檛 recover your lost work. However, with respect to different other parts of this tool I can't say anything negative since it functions quite admirably.

What recommendations would you give to someone considering this product?

This platform is really helpful for publishing advertising campaigns constantly using different social networks. It is highly recommended to everyone.

Pros

Efficient Service
Inspires Innovation
Caring
Saves Time

Jamieson W.

Role: Sales Marketing
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2021

Helped us organize our social strategy

Likeliness to Recommend

8 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

Only used NewsCred so far - before we just winged it

What is your favorite aspect of this product?

The organization and motoring the progress of my content

What do you dislike most about this product?

Sometimes confusing

What recommendations would you give to someone considering this product?

Learn it before relying on deadlines

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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Optimizely Content Marketing Platform

What is Optimizely Content Marketing Platform?

Company Details

Need Assistance?

Optimizely Content Marketing Platform Ratings

92 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+100 Net Emotional Footprint

How much do users love Optimizely Content Marketing Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Content Creation Provides tools for creating content to be used and shared on the platform.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Optimizely Content Marketing Platform Reviews

Maverick C.

A reliable and amazing software for marketing

Likeliness to Recommend

Pros

Jamieson W.

Helped us organize our social strategy

Likeliness to Recommend

Pros

Title

Feature Ratings

Content Campaign Management

Content Storage

Content Analytics

Content Curation / Library Controls

Web Experience Management Integration

Editorial Calendar

Editorial Workflow

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Advanced Video Management

Content Creation

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Ease of IT Administration

Vendor Support