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Moz

Moz Pro

Composite Score
8.4 /10
CX Score
8.5 /10
Category
Moz Pro
8.4 /10

What is Moz Pro?

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.

Company Details


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Awards & Recognition

Moz Pro won the following awards in the Search Engine Optimization category

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Moz Pro Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Moz Pro.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

95 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Moz Pro?

3% Negative
7% Neutral
90% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Efficient Service
  • Trustworthy

Feature Ratings

Average 80

Keyword 91制片厂

84

Competition Analysis

84

Alerts

81

Rank Tracking

80

Analytics and Reporting

80

On-Page Tracker/Optimization

79

Auditing

79

Local SEO

79

Backlink Tools

79

Content Optimization

77

Vendor Capability Ratings

Average 77

Ease of Implementation

81

Ease of IT Administration

80

Quality of Features

79

Breadth of Features

79

Business Value Created

79

Usability and Intuitiveness

78

Availability and Quality of Training

78

Vendor Support

77

Ease of Data Integration

77

Ease of Customization

73

Product Strategy and Rate of Improvement

73

Moz Pro Reviews

Seethalakshmi M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

"Determine website problems"

Likeliness to Recommend

10 /10

What differentiates Moz Pro from other similar products?

Moz aids in identifying new keywords for website content, analyzing competitor rankings for desired terms, and assessing the difficulty of ranking for specific terms..

What is your favorite aspect of this product?

Their industry-leading search volume metrics and campaign dashboards provide a comprehensive way to track your success over time.

What do you dislike most about this product?

The main goal is to enhance the free version without compromising the benefits of the paid editions.

What recommendations would you give to someone considering this product?

Analyzing our website visitors and their search queries. Tracking search engine rankings and our performance for targeted keywords. Enhancing existing pages to attain top positions. Identifying fresh content opportunities for targeting.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Peter V.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Have used Moz for over 15 years

Likeliness to Recommend

9 /10

What differentiates Moz Pro from other similar products?

Know it and love it

What is your favorite aspect of this product?

Know it and love it

What do you dislike most about this product?

Reliability and lack of development

What recommendations would you give to someone considering this product?

check it out

Pros

  • Effective Service
  • Caring
  • Respectful
  • Client Friendly Policies

Miguel S.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Only Link Explorer and SERP Analysis Are Great

Likeliness to Recommend

2 /10

What differentiates Moz Pro from other similar products?

The access to DA and PA, in addition to other metrics, are the main selling points. As an SEO agency that does alot of link building we need access to this data and this is really the only reason we pay for our account. We do also love the SERP analysis tool. We literally only use those two tools. The rest of the toolset has better options with other vendors like SEMrush and Ahrefs.

What is your favorite aspect of this product?

Link Explorer and SERP Analysis Tools

What do you dislike most about this product?

The cost and the fact that none of the other tools are good enough for us to use over other better options like SEMrush and Ahrefs.

What recommendations would you give to someone considering this product?

That the Pro account is worth it for the link explorer but the other features are wonky and not great.

Pros

  • Trustworthy
  • Caring
  • Client Friendly Policies
  • Altruistic

Cons

  • Slower Product Innovation
  • Charges for Enhancements
  • Leverages Incumbent Status

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