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Moz

Moz Pro

Composite Score
8.5 /10
CX Score
8.6 /10
Category
Moz Pro
8.5 /10

What is Moz Pro?

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.

Company Details


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Awards & Recognition

Moz Pro won the following awards in the Search Engine Optimization category

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Moz Pro Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Moz Pro.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

95 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Moz Pro?

3% Negative
7% Neutral
90% Positive

Pros

  • Respectful
  • Efficient Service
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 81

Keyword 91制片厂

84

Competition Analysis

84

Alerts

82

Rank Tracking

81

Analytics and Reporting

80

Local SEO

80

On-Page Tracker/Optimization

80

Auditing

79

Backlink Tools

79

Content Optimization

78

Vendor Capability Ratings

Average 77

Ease of Implementation

81

Ease of IT Administration

79

Quality of Features

79

Usability and Intuitiveness

79

Business Value Created

79

Breadth of Features

79

Availability and Quality of Training

77

Ease of Data Integration

77

Vendor Support

77

Ease of Customization

73

Product Strategy and Rate of Improvement

73

Moz Pro Reviews

Priyanka s.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Easy to understandable

Likeliness to Recommend

7 /10

What differentiates Moz Pro from other similar products?

It is very easy to understand specially for beginners.

What is your favorite aspect of this product?

It provides detailed info about the website like Moz rank, DA, PA details

What do you dislike most about this product?

Every feature is perfect

What recommendations would you give to someone considering this product?

I would recommend this tool to all IT professionals.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Steven M.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Awesome product, especially for the value

Likeliness to Recommend

8 /10

What differentiates Moz Pro from other similar products?

Moz pro includes a lot of features needed to perform most tasks in SEO. It's not the best at everything but, could easily be the only tool that you use for all your needs.

What is your favorite aspect of this product?

My favorite aspect of the product is the integration of educational resources along with all of the tools in case I need to brush up on something.

What do you dislike most about this product?

At times the reporting leaves something to be desired.

What recommendations would you give to someone considering this product?

I would tell someone that this will be a great tool in your SEO portfolio. At times you may want to consider adding in others for keyword research or to see if there are other features that MOZ isn't as sharp on but, it can be a great hub or a standalone for someone getting started.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Respectful

Dirk L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Better Org than a tool unless you're doing local

Likeliness to Recommend

7 /10

What differentiates Moz Pro from other similar products?

Well four things. First that as an organization MOZ is an invaluable educational resource. Second, that they've typically been early adopters. I mean, they might not produce the best version of a new feature but they'll usually have the first one. Third, the out of the box automated reporting is pretty good. SEO professionals won't learn enough from it, but clients will understand and love it. Forth, their Local SEO tool is as good as those get.

What is your favorite aspect of this product?

Think this a tie between Whiteboard Fridays and the local SEO tool,

What do you dislike most about this product?

That it doesn't do little obvious things that comparable tools do. For example it will give you a toxic backlink report but you'll have to make your disavowal file by hand.

What recommendations would you give to someone considering this product?

That unless you're doing Local SEO, Moz is a better client-facing reporting tool than a site audit and optimization tool.

Pros

  • Inspires Innovation
  • Efficient Service
  • Continually Improving Product
  • Reliable

Cons

  • Inhibits Innovation
  • Vendor's Interest First
  • Less Generous

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