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Moz

Moz Pro

Composite Score
8.4 /10
CX Score
8.5 /10
Category
Moz Pro
8.4 /10

What is Moz Pro?

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.

Company Details


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Awards & Recognition

Moz Pro won the following awards in the Search Engine Optimization category

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Moz Pro Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Moz Pro.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

95 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Moz Pro?

3% Negative
7% Neutral
90% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Efficient Service
  • Trustworthy

Feature Ratings

Average 80

Keyword 91制片厂

84

Competition Analysis

84

Alerts

81

Rank Tracking

80

Analytics and Reporting

80

On-Page Tracker/Optimization

79

Auditing

79

Local SEO

79

Backlink Tools

79

Content Optimization

77

Vendor Capability Ratings

Average 77

Ease of Implementation

81

Ease of IT Administration

80

Quality of Features

79

Breadth of Features

79

Business Value Created

79

Usability and Intuitiveness

78

Availability and Quality of Training

78

Vendor Support

77

Ease of Data Integration

77

Ease of Customization

73

Product Strategy and Rate of Improvement

73

Moz Pro Reviews

Todd B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Excellent for the specific features it provides.

Likeliness to Recommend

8 /10

What differentiates Moz Pro from other similar products?

Very good keyword tracking and comparing against competition. Excellent tool for keyword research, identifying gaps against the competition, areas that can be improved within the core business, and aiding with the entry into new markets.

What is your favorite aspect of this product?

The Site Audit has been my go-to tool for identifying issues and helping maintain a technically optimized website. This has been extremely valuable in a market with limited differentiation or opportunities to stand out.

What do you dislike most about this product?

Development of reports could be a little more intuitive and robust in features. Can be challenging to fully understand exactly what information some of the modules are providing.

What recommendations would you give to someone considering this product?

Give it a shot! You will certainly find some features to be very helpful for your business and even throughout the evaluation process you will generate many ideas or identify many opportunities to evaluate in more depth for potential performance improvements. I find it to be a very helpful tool and rely on it heavily to continuously optimize our website and support many other areas of the business. Highly recommended!

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Effective Service
  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2024

Fantastic product that helped us optimize our site

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jim B.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

A powerful tool that can be even better!

Likeliness to Recommend

9 /10

What differentiates Moz Pro from other similar products?

It consolidates a lot of data points from a lot of sources and presents them relative to your competition!

What is your favorite aspect of this product?

The various data that I can gather about any website.

What do you dislike most about this product?

That I am limited to 3 competitors in a campaign, and that I have to use multiple tools to gather all of the data I need for a site or set of sites.

What recommendations would you give to someone considering this product?

Invest the time to really learn the platform, and make sure you have a plan in place to leverage the insights to improve your site metrics.

Pros

  • Trustworthy
  • Fair
  • Altruistic
  • Performance Enhancing

Cons

  • Slower Product Innovation
  • Wastes Time
  • Less Generous

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