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Morningstar Direct Logo
Morningstar Direct Logo
Morningstar, Inc.

Morningstar Direct

Composite Score
7.4 /10
CX Score
7.5 /10
Category
Morningstar Direct
7.4 /10

What is Morningstar Direct?

Advanced portfolio analytics and performance reporting for advisors, institutions, asset managers, and other professionals. Morningstar's expansive data and independent research help you unpack complexity and move with industry shifts, so your analysis is always clear, meaningful, and relevant.

Company Details


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Morningstar Direct Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Morningstar Direct?

0% Negative
10% Neutral
90% Positive

Pros

  • Helps Innovate
  • Efficient Service
  • Client Friendly Policies
  • Client's Interest First

Feature Ratings

Average 81

Portfolio and Account Management

89

Risk Management

82

Analytics and Reporting

82

Loan Management

80

Client Management & Engagement

80

Securities Management

76

Multi-Currency Accounting

75

APIs and Integration

75

Device Access

68

Vendor Capability Ratings

Average 78

Ease of Implementation

86

Quality of Features

86

Ease of IT Administration

83

Ease of Customization

82

Breadth of Features

82

Ease of Data Integration

80

Business Value Created

79

Vendor Support

76

Availability and Quality of Training

72

Usability and Intuitiveness

72

Product Strategy and Rate of Improvement

66

Morningstar Direct Reviews

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Slow and not easy to use

Likeliness to Recommend

7 /10

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Respectful

Cons

  • Less Reliable
  • Less Performance Enhancing
  • Less Productive

Chiduziam C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful Tool, Needs Modern Updates

Likeliness to Recommend

8 /10

What differentiates Morningstar Direct from other similar products?

Morningstar Direct stands out for its comprehensive investment research, extensive global data coverage, and powerful analytics. Its integration of qualitative analyst insights with quantitative data provides a well-rounded view that many other platforms lack.

What is your favorite aspect of this product?

My favorite aspect of Morningstar Direct is its in-depth fund and investment research, combining rich data with expert analyst insights to support well-informed decision-making.

What do you dislike most about this product?

What I dislike most about Morningstar Direct is its outdated user interface, which can feel unintuitive and slow to navigate, especially when handling complex tasks or large data sets.

What recommendations would you give to someone considering this product?

I鈥檇 recommend taking full advantage of Morningstar Direct鈥檚 training resources to get familiar with its powerful features. Start with the core tools you need most, and gradually explore the platform鈥檚 broader capabilities, it offers a wealth of data and insights, but unlocking its full value takes a bit of time and hands-on use.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Sharlet B.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Simple to operate, yet somewhat expensive.

Likeliness to Recommend

9 /10

What differentiates Morningstar Direct from other similar products?

The platform excels in providing risk and performance analysis tools, which is critical for investment management and portfolio optimization.

What is your favorite aspect of this product?

The ability to access detailed financial data for a wide range of asset classes and markets is extremely valuable for in-depth analysis.

What do you dislike most about this product?

As a Financial Controller, the lack of robust tax planning tools makes it less ideal for firms that need to focus on tax optimization strategies for investments.

What recommendations would you give to someone considering this product?

I would recommend Morningstar Direct for large investment firms or companies that handle substantial portfolios, especially those requiring detailed risk assessments and performance analysis. Its research and data capabilities are ideal for making data-driven investment decisions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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