What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
94 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Segmentation
A/B Testing
Email Templates
Dynamic Content
Campaign Management
Mobile Optimized
Contact Database
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Quality of Features
Ease of Customization
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Hannah R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2023
Complete and fairly direct to use
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Good templates, good automations and good support that is quick to help
What is your favorite aspect of this product?
Easy to set up my emails and a much more intuitive process for customer journeys
What do you dislike most about this product?
I feel there are limitations with the Shopify integration.
What recommendations would you give to someone considering this product?
It鈥檚 price is incredibly competitive with a modern intuitive interface
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mwambi F.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2023
Useful Approach for Communications efficiency
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite allows the right messaging, which helps in controlling the marketing challenges
What is your favorite aspect of this product?
MailerLite has the basic way of emailing, which helps in making the communications streams efficient.
What do you dislike most about this product?
MailerLite has the direct way of marketing and this strengthens the basics of coordination
What recommendations would you give to someone considering this product?
MailerLite is a satisfactory approach in making right business decisions.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Effective Service
Maurice H.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2023
Easy to use and a great product!
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Not only is MailerLite easy to setup and use, it also is very complete with its features. Setting up your first campaign and designing a good email template, everything is a few clicks away and looks very professional.
What is your favorite aspect of this product?
The ease of use and the possibility to start quickly.
What do you dislike most about this product?
Nothing much. Mailerlite is pretty complete.
What recommendations would you give to someone considering this product?
Because the free version of MailerLite pretty much has all the features that you need in mailing software, you can check it out for a few months and see if it fits your business needs. Also, the pricing is very interesting, so after you hit your limits in MailerLite, switching to a paid version is no big step.
Pros
- Continually Improving Product
- Performance Enhancing
- Caring
- Respectful
