What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Angeline J.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2023
Easy to Manage and Highly Reliable Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has amazing capabilities hat has been making the tool so impressive to use. It makes email marketing so easy, making it a top tool. The interface of Mailchimp is easy to understand.
What is your favorite aspect of this product?
I like how the support team of Mailchimp answers our queries in a timely manner. Mailchimp is so affordable. Additionally, Mailchimp is easy to customize.
What do you dislike most about this product?
I like all the features of Mailchimp. Everything about it works so well for us.
What recommendations would you give to someone considering this product?
I enjoy the features and capabilities of Mailchimp. Mailchimp is so reliable. I highly recommend Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Justin S.
- Role: Operations
- Industry: Gaming and Hospitality
- Involvement: IT Leader or Manager
Submitted Jan 2023
Mailchimp made campaign emails reach more people
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Incredibly user-friendly, MailChimp is a breeze to work with. In order to learn how to operate the program, simply watch the included tutorial videos. Once you get the hang of it, using it for regular tasks like making new campaigns is a breeze. If you are just getting started with this program and don't expect a large audience right away, you can take advantage of the trial version.
What is your favorite aspect of this product?
When it comes to creating a campaign, you can simply use a premade template. It's useful for building email campaigns that may be distributed to both established and potential new subscribers. The retention of an email distribution list is crucial for anyone whose business relies on email marketing campaigns, and features that encourage audience engagement are a key part of keeping that list intact.
What do you dislike most about this product?
The free edition only has limited customization options and functionality. The price of a subscription has to be reduced. Those that answer customer service requests could be more quick to act.
What recommendations would you give to someone considering this product?
When compared to sending many emails with the identical material to a wide readership, Mailchimp was a huge assist. It's a time- and energy-saver when making an email campaign. It's easy to set up and use, and the landing page templates it provides are perfect for making your product stand out.
Pros
- Helps Innovate
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jan 2023
Sending Emails Just Got a Whole Lot Easier
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
