What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
SPAM Compliance
Auto-Responders
A/B Testing
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Maurice H.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted May 2023
If it was easier to use, it would be the best!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Even the free version of Mailchimp offers a lot of valuable tools and features to get started with online email marketing. Although it sometimes feels like you are working with outdated software, after getting used to the layout, you will find that Mailchimp is a solid and strong platform that could work for you for many years!
What is your favorite aspect of this product?
The addition of an online academy is super valuable! It gives you the tools and knowledge you need to start improving your online email marketing strategies.
What do you dislike most about this product?
The old style of the software, combined with the inefficient layout of the software. Things are not located in an intuitive way, so the workflow takes some time to get used to.
What recommendations would you give to someone considering this product?
If you are new to the online marketing world, you should definitely give Mailchimp a try. It is solid as a rock, has all the features you need to start your marketing campaigns, manage your email list, and track all your valuable metrics.
Pros
- Respectful
- Friendly Negotiation
- Reliable
- Enables Productivity
Cons
- Under Delivered
Hong C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2023
Faithful companion in mass notifications
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is a very fun and easy to use program, I would describe it as a playful program and that makes it stand out from the rest since it has many different ways to get people interested in opening emails. on the other hand, it has a fairly simple and cheap cost model.
What is your favorite aspect of this product?
I have full control to know about the mailing lists who are the people who are opening my emails and who really are not, and in this way I only concentrate on those who are interacting, saving me a lot of time
What do you dislike most about this product?
Nothing is a very complete program with good interaction, integration and user knowledge bases.
What recommendations would you give to someone considering this product?
It is an essential program to test your programs and get help from many people giving instructions through mass mailing, from that point of view the program helps renew projects we work on quickly to get feedback from customers or volunteer testers.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Sourabh L.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted May 2023
easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
easy to use. Simple to implement. If you want to consider cheaper in price this is best option,
What is your favorite aspect of this product?
Easy and simple to implement. Used for marketing emails.
What do you dislike most about this product?
Complex requirement takes time to build in mailchimp
What recommendations would you give to someone considering this product?
If you looking for best marketing email sender then choose mail chimp
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
