What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Peter C.
- Role: C-Level
- Industry: Consulting
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2025
Mailchimp - still the market leader for SME鈥檚
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp in my eyes is the leader in mail/CRM led software, and why I chose the mail product for my business. It was first to market, ahead of the game, and vital for my owner/managed business whereby I could e-mail my client base of 3-5,000. The key factor for Mailchimp is ease and use of templates, whereby mail outs reflected my brand and could be send quickly and easily (and re-used) multi platform. I enjoy the testing and reporting side etc. that goes over and above click through data from other vendors. Importantly for me as a small business is GDPR compliance and I would argue that Mailchimp is very much on top of this.
What is your favorite aspect of this product?
Choice of templates, reporting and data. The iOS App I find excellent when out of the office.
What do you dislike most about this product?
Cost. It鈥檚 that simple. I feel that Mailchimp where my contacts rose above 5,000 became price prohibitive. I understand the fairness of the ratio of contacts to price, but feel this does not necessarily take into account the sole trader like myself that has to watch all costs.
What recommendations would you give to someone considering this product?
I would recommend using it, but I鈥檇 also recommend looking to other vendors. Mailchimp is still the number one brand, but price can be an issue. Most companies have a CRM, for example, Hubspot or Squarespace and they are now offering cheaper mail options on top of their CRM offerings. So it could be a cheaper option that meets needs to use your existing CRM vendor.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Less Friendly Negotiation
Suzanne D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2025
Create engaging emails
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The ability to view how many people have opened and read the message, while having a plethora of template selections
What is your favorite aspect of this product?
That I can see who opened it
What do you dislike most about this product?
It's not entirely user friendly at first
What recommendations would you give to someone considering this product?
Your competitors are probably using it
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Patience A.
- Role: Finance
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2024
Mailchimp is pricey and works fine for me
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp has the most beautiful templates with good content ready-made making email making more faster and appealing with good feel of the content
What is your favorite aspect of this product?
Ease of customization of the templates in the Mailchimp and the fair pricing of Mailchimp which even allows smaller businesses to use the solution for email marketing and content marketing
What do you dislike most about this product?
Have not seen more issues with the Mailchimp besides the sending limit being too limited to free version account
What recommendations would you give to someone considering this product?
I would recommend the solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
