What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
Segmentation
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Sam N.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2024
Offers great features!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I liked how it gives you a chance to try it out for free and then commit to it, something I didn't find in other email platforms.
What is your favorite aspect of this product?
I like that it's user-friendly.
What do you dislike most about this product?
I wish it was a little easier to build landing pages that are mobile and desktop friendly at the same time.
What recommendations would you give to someone considering this product?
I would definitely recommend since you can try it out for free without committing to anything at first.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Robert P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Mailchimp helps me set up marketing automations
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Among MailChimp's many useful features is its ability to automate marketing processes, provide me with precise business data, and allow me to retarget customers, all of which contribute to higher conversion rates and more income. In addition to having first-rate, round-the-clock customer service, MailChimp's user-friendly interface makes the platform a breeze to use with.
What is your favorite aspect of this product?
Thanks to its intuitive design, powerful automation features, audience segmentation capabilities, and extensive analytics, MailChimp simplifies email marketing. Its free plan and integration features make it a great option for companies of any size.
What do you dislike most about this product?
The unfriendly user interface is one of the things I don't like. If you're trying to find a certain feature, you may have to dig around a bit. Needs work on the dashboard panel's user interface.
What recommendations would you give to someone considering this product?
There are a number of excellent free plugins available for WordPress users that can connect to MailChimp via API; this is just one of many ways in which MailChimp may be integrated with websites.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Juli R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Mailchimp helps us automate email campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We use MailChimp to establish relationships with potential clients and customers (current and former) and it has been easy to manage that communication. MailChimp allows me to gradually earn the trust of my consumers, which is crucial in the long purchasing cycle of my industry.
What is your favorite aspect of this product?
Mailchimp has been a great tool that I can use from start to finish to build and cultivate my personal email marketing list. Leads and prospects can easily join my list and I can easily create content to send to them. We resolved a high bounce rate issue in a matter of months, which had a positive impact on campaign performance and revenue growth.
What do you dislike most about this product?
One feature I would like to see improved is the ability to split my lists into different categories. There have been significant advances in this area, but they are far from perfect.
What recommendations would you give to someone considering this product?
You can use platform targeting to run more specific campaigns, and it's easy to interact with other platforms, making it a powerful tool for business growth. It is also the best email platform and automation tool with multi-channel capabilities.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
