What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Vivian G.
- Role: Human Resources
- Industry: Insurance
- Involvement: End User of Application
Submitted Aug 2024
Easy to use and efficient
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Really helps make emailing masses more efficient, reporting helps with analytics
What is your favorite aspect of this product?
It is easy to use, beginner friendly
What do you dislike most about this product?
Nothing of note
What recommendations would you give to someone considering this product?
If you are doing a lot of outreach or marketing via emails, this is a good option
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Tarun K.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2024
email marketing mase easier.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has great features and works well with other programs.
What is your favorite aspect of this product?
1. email template and grouping of recipients 2. makes maintaining a contact list easier. 3. great execution and customer service after the platform.
What do you dislike most about this product?
mailchimp pricing plans is expensive.
What recommendations would you give to someone considering this product?
The finest platform for growing firms that need to connect to various marketing tools.
Pros
- Helps Innovate
- Trustworthy
- Effective Service
- Respectful
Riya D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2024
Best ROI email marketing tool !
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp differentiates in term of usability and features . Its user interface is quite easy to use and its an overall marketing channel for all including social media advertizing , landing page etc. I also find that it has immense integration with other e-commerce , CRM and also some social media sites. Also it has room for upscaling according to need of company.
What is your favorite aspect of this product?
I am fond of its user interface and its integration with website built on Wordpress with just a plugin and it performs excellently. For lead generation form it does work excellently and store emails and data in dashboard which we use it for further emailing the list and we could able to see receipt status of the emails for better retargetting .
What do you dislike most about this product?
In my 2 year of using this tool for email marketing campaigns I don't find any issue with the platform.
What recommendations would you give to someone considering this product?
I like to suggest this software to digital marketing companies for better conversion.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
