What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Karthick R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Great tool with ease of use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
All-in-One Marketing Platform User-Friendly Interface Generous Free Plan
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its user-friendly interface and design tools. The drag-and-drop email builder, along with the extensive library of templates, makes it easy for users to create visually appealing emails without needing any coding skills or graphic design experience. This accessibility empowers businesses of all sizes to produce professional-looking campaigns quickly and efficiently.
What do you dislike most about this product?
One aspect of Mailchimp that users often find frustrating is its complex pricing structure. While the free plan is generous, as your contact list grows or if you need access to advanced features, the costs can escalate quickly. The pricing tiers can be confusing, especially when trying to determine which features are available at each level, which may lead to unexpected charges.
What recommendations would you give to someone considering this product?
Start with the Free Plan Explore Templates and Design Tools Take Advantage of Automation Utilize A/B Testing
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Puneesh L.
- Role: C-Level
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Sep 2024
Excellent Product but needs improvement in support
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Email templates, breadth of features
What is your favorite aspect of this product?
email templates and delivery
What do you dislike most about this product?
support quality and response time
What recommendations would you give to someone considering this product?
define clear terms and conditions for support
Pros
- Reliable
- Saves Time
- Enables Productivity
- Effective Service
Cons
- Vendor's Interest First
- Under Delivered
Annah B.
- Role: Industry Specific Role
- Industry: Transportation
- Involvement: End User of Application
Submitted Sep 2024
A Powerful Marketing Automation Software
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's a resourceful marketing software. Well equipped and easy to understand
What is your favorite aspect of this product?
I like that Mailchimp delivers as a marketing automation solution. Besides automation, it also handles business email marketing needs.
What do you dislike most about this product?
It is all we needed and no issues with Mailchimp.
What recommendations would you give to someone considering this product?
Mailchimp has delivered and I wholeheartedly recommend it to prospective users
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
