What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Tabitha N.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Oct 2024
User-friendly interface with good campaigns setup
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
For me, Mailchimp really stands out as a complete marketing platform that simplifies email, social media ads, landing pages, and automation all in one place. I appreciate the advanced segmentation and personalization tools, which make targeting much easier and more effective. Their free plan has also been great for getting started and scaling up without a big upfront cost.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its seamless, all-in-one dashboard that makes managing email campaigns, social ads, and landing pages so straightforward. The intuitive design, combined with robust audience segmentation and analytics, makes it easy to create personalized campaigns that resonate with my audience. It鈥檚 a true time-saver that streamlines my workflow.
What do you dislike most about this product?
What I dislike most about Mailchimp is its pricing structure for advanced features, which can quickly become costly for small businesses or individuals with growing needs. Some features like customization options for automation, feel a bit limited without upgrading to higher tiers. It would be great to see more flexibility and functionality available at lower price points.
What recommendations would you give to someone considering this product?
Take full advantage of its audience segmentation and automation tools to create personalized, targeted campaigns that boost engagement. Also be mindful of the pricing structure as your needs grow
Pros
- Reliable
- Efficient Service
- Respectful
- Fair
Vijeta S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Oct 2024
Easy to use and effective email marketing tool!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp supports numerous integrations with other tools and platforms, enhancing its functionality and allowing businesses to connect their existing workflows seamlessly.
What is your favorite aspect of this product?
With a rich library of customizable templates, Mailchimp allows users to create visually appealing emails tailored to their brand.
What do you dislike most about this product?
The deliverability report for mailchimp is not ideal or highest compared to its competitors. While mail chimp is affordable it is not completely efficient!
What recommendations would you give to someone considering this product?
Mailchimp remains a strong contender in the email marketing space due to its user-friendly interface and robust features, its higher costs, limited integrations, steep learning curve, and challenges in customer support and deliverability may lead users to explore more competitive alternatives.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Effective Service
ALEX M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Easy to use but a bit pricey
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has large variety of templates which many do not have
What is your favorite aspect of this product?
You can create personalized email marketing campaigns
What do you dislike most about this product?
Limited email sends with every plan
What recommendations would you give to someone considering this product?
It is good for business
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
