
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥 MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews

Maxwell M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2024
Excellent automation features.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp automation features are particularly noteworthy, allowing me to set-up personalized email sequences that engage subscribers effectively.
What is your favorite aspect of this product?
Analytics, helping users to track campaign performance and refine their strategies.
What do you dislike most about this product?
The price may vary. Some small enterprise may not afford this tool.
What recommendations would you give to someone considering this product?
MailChimp enhances email marketing efforts with a reliable and comprehensive tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Rakshit C.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Mail chimp is practical and user friendly.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The Mailchimp user interface is very intuitive which enhances the ease of creating and managing databases with tags and groups as compared to its similar products. A/B testing feature is also unique which allows refining emails through testing different subject lines, preheaders.
What is your favorite aspect of this product?
Mailchimp favourite aspect to me is visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation , audience segmentation and campaign monitoring.The variety of tools available such as list management capabilities, customisable templates are also helpful.
What do you dislike most about this product?
It would be helpful if it take advantage of at least one free automation for their email.
What recommendations would you give to someone considering this product?
I would recommend Inuit MailChimp to business who wants to upgrade or new as the user interface is easy to navigate, they provide email campaign templates , and they even have on the spot help feature.It excels in bulk emails and reporting on those.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Kamini B.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2024
Mail automation platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easily import the data and manage it with one single page, you can easily ammend and delete the contact
What is your favorite aspect of this product?
the dynamic content/template which you can create with ease, you don't need to do the coding
What do you dislike most about this product?
the user friendly factors could be incorporated in much better sense
What recommendations would you give to someone considering this product?
the mailchimp is one of the rarest tool and because they have been acquired recently by intuit makes them better
Pros
- Effective Service
- Caring
- Efficient Service
- Saves Time