
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Contact Database
Basic Reporting and Analytics
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews

Alana P.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2022
Klaviyo Amazing tool for email campaigns.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Utilizing Klaviyo permitted us to set up such countless different robotized emails and excursions for our customers, that we have invested undeniably less energy in manual mass focusing on emails. Furthermore, those got awful open rates and deliverability. Effortlessly utilizing triggered emails and portions, our open rates are incredible as is the deliverability.
What is your favorite aspect of this product?
Klaviyo is simple to utilize - the platform connection point is like other email marketing platforms so there's little boot-up time as far as sorting out some way to utilize Klaviyo on the off chance that you're bouncing on from another email marketing platform. I likewise like utilizing their streams apparatus to make email ventures. They have a ton of pre-constructed email templates you can use for your missions and email assemble outs too.
What do you dislike most about this product?
Given the number of abilities, it's intelligent that Klaviyo is more earnestly to utilize and comprehend than other less complex devices. It's not natural for somebody who was utilizing less integral assets, such as MailChimp and Omnisend, and can be confounding and a piece disappointing while you attempt to learn everything once more.
What recommendations would you give to someone considering this product?
We use Klaviyo for email marketing. It helps drive client maintenance and positively assists keep our clients acquainted with our image. Here we can offer our unwavering fans discounts, updates on new releases, and any remaining sorts of cool stuff! They are a quickly developing and effective organization which is as it should be. We intend to stay with them while we scale too.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Inspires Innovation
Hassan S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2022
Best platform for Email Marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
A platform that helps you with all walk of your social media marketing and management of sales as well as other relate departments. It comes with all of basic needs and requirements of marketing as well as with ultra-modern and advanced techniques.
What is your favorite aspect of this product?
With klaviyo, you can manage your emailing management to social media campaign management to customers鈥 engagement and editable templates to perfectly synchronized integrations with other platforms as well is such a huge benefit. If you think you are missing out on something you will not with this one on board.
What do you dislike most about this product?
There are a few times when it gets stuck and gives error. There are apparently no valid reason why this happens and how it gets resolved. But, the thing is it doesn鈥檛 happen very often so it doesn鈥檛 bother us a lot.
What recommendations would you give to someone considering this product?
This is highly recommended to people who are looking for a solution for their company that is efficient, not too costly and will be great in performance overall. We are in such a relief since the day we started using it and the performance is something that actually shows its positive affect on company鈥檚 performance overall.
Pros
- Reliable
- Trustworthy
- Effective Service
- Respectful

Mira B.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Feb 2022
Software is glitchy and there is little support.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.
What is your favorite aspect of this product?
Fairly easy to execute and interpret results of split tests.
What do you dislike most about this product?
Glitches that excluded paying customers from receiving emails.
What recommendations would you give to someone considering this product?
We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Efficient Service