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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

83

Contact Database

83

Email Templates

83

Mobile Optimized

83

SPAM Compliance

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Harjeet K.

  • Role: Human Resources
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Holy grail of digital marketing

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubsSpot is like a holy grail of features related to digital marketing. It is perfect for social media marketing, email marketing and analysis of campaigns. Its new, innovative and upgraded.

What is your favorite aspect of this product?

Its constantly upgrading with new and innovative features. It is giving so much new to use and experiment in improving the brand presence in digital world

What do you dislike most about this product?

Nothing as such. It is constantly working on its bugs and issues.

What recommendations would you give to someone considering this product?

Go for Hubspot as it is the single platform that offers numerous options of digital marketing to the brand.

Pros

  • Unique Features
  • Generous Negotitation
  • Over Delivered
  • Security Protects

Bala K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Amazing training materials. Don't miss it

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Excellent training for digital marketers :)

What is your favorite aspect of this product?

Fast product with deep functionality

What do you dislike most about this product?

Slightly overpriced for the current scope

What recommendations would you give to someone considering this product?

Indeed good to go :) if you have 500+ contacts and want to try A/B testing and segmentation

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Mohammad Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

One of the best marketing platform available

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is very easy for non-technical people, the UX/UI of the platform is the best I have ever seen. It does everything it states and enhances chances of your marketing efforts to increase

What is your favorite aspect of this product?

The best feature of the product is the workflows management and A/B testing of campaigns and landing pages. Other competitors do provide it but ease of using these features makes HubSpot to stand out from everyone

What do you dislike most about this product?

I would say the support is not the best, I have faced issues with support. Initially, they are really good and then over time they lose interest in their old clients.

What recommendations would you give to someone considering this product?

I would just recommend that if you want a marketing platform for all your activities in one place, HubSpot Marketing hub is the best option for running ads, sending marketing emails, creating landing pages, A/B testing your emails and landing pages, managing analytics and workflows. This is the best one.

Pros

  • Performance Enhancing
  • Client Friendly Policies
  • Altruistic
  • Transparent

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