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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

83

Contact Database

83

Email Templates

83

Mobile Optimized

83

SPAM Compliance

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Cassandra T.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2022

Top line in the market but improvements required

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's very handy, creating landing pages is very easy with its drag and drop feature. When making a comparison of HS with salesforce, we prefer using Hubspot for creating landing pages, optimizing campaigns and test the campaigns (A/B testing)

What is your favorite aspect of this product?

It helps you with lead nurturing and lead generation which makes it very effective at it, as scoring all the leads is very easy on Hubspot, using that feature to qualify leads for marketing and sales makes the work process to be very easy and effective.

What do you dislike most about this product?

Reporting is very basic, there should be improvements in that area, the workflows and use of workflows are also very basic. there should be improvements around the area of list segmentation is currently outdated and with multiple active lists, it gets confusing for users to segment audiences easily.

What recommendations would you give to someone considering this product?

I would highly recommend this product for small and medium-sized businesses, it helps B2B specifically for lead generation and nurturing campaigns, the ABM within Hubspot is very efficient too. The use of landing pages creation is my favourite as it requires no technical expertise to use just simply drag and drop, same for the email creation. AB testing campaigns cannot get more simple than using Hubspot, the use of workflows is very effective for marketing automation.

Pros

  • Continually Improving Product
  • Security Protects
  • Enables Productivity
  • Efficient Service

Cons

  • Commodity Features

Bryan H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Powerful, Effective and Enjoyable to Use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is in a league of its own. The user interface is incredible, it's easy to use while still offering a breadth of powerful features, and it improves our B2B marketing efforts. There's something so streamlined and efficient about HubSpot that sets it apart from other products.

What is your favorite aspect of this product?

The user interface 鈥 this makes learning the product, accomplishing goals, and improving business productivity possible. Other tools appear to be stuck in the past, but HubSpot is a wonderful, intuitive program.

What do you dislike most about this product?

Price is incredibly high, but it's an investment. Our team was extremely reluctant to pursue HubSpot for years due to the cost for years. However, it's made all the difference for our team.

What recommendations would you give to someone considering this product?

HubSpot offers a free trial period to see if it's the right fit for your organization. I think it's definitely worth considering, despite the high price tag.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Caring

Jasmine C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

A software to accelerate sales & customer services

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

This software has created a lot more lead capturing opportunities for us. As we use Hubspot as our main CRM, integration of our customer relationship management with this Hubspot marketing promotion platform has driven us to more lead captures hence more sales. We can build non-complex lead segmentations lists thus handling each customer鈥檚 information and creating the content of their specific interests has become easier than ever.

What is your favorite aspect of this product?

We get workflow automation with flexible and customizable ways of creating Emails for email marketing. You can use drag-and-drop email builder or the free and smart templates to create impressive emails for customer attraction. It has made the scheduling of our content across all marketing channels and social media easy.

What do you dislike most about this product?

Forms submissions cannot be removed before a specific period of time that is about the one-year minimum, this non-flexible feature can create an annoyance for our customers.

What recommendations would you give to someone considering this product?

By using Hubspot Marketing Hub you can track your marketing activities more efficiently. In short, Hubspot has proved to be the best marketing support.

Pros

  • Reliable
  • Includes Product Enhancements
  • Helps Innovate
  • Continually Improving Product

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