What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Michael G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Worth the price for growing businesses.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The fact it is both a great sales AND marketing tool in one, meaning data between these two can be centralized. Reporting is therefore more reliable and consistent between these two teams.
What is your favorite aspect of this product?
The workflows and how easy it is to build these out.
What do you dislike most about this product?
There's a lot to do when it comes to implementation. Also, no contact tags feature is hard to get my head around at first after using tools like MailChimp and ActiveCampaign in the past (where tags are used a lot).
What recommendations would you give to someone considering this product?
Be ready for a busy period getting things implemented at first
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
completa y original
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
HubSpot Marketing Hub - getting a thumbs up
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I'm a huge fan of Hubspot's productivity and list-building features. Its personalized marketing capabilities is extremely outstanding and effective. Massive time saver, extremely user-friendly, and, yes, amazing customer service.
What is your favorite aspect of this product?
HubSpot is a fully - featured program that offers users a wide range of capabilities such as Dynamic Material, sparked drip sequencing, lead grooming, dashboards, customization functions, and the entire API.
What do you dislike most about this product?
I'm not really a fan of the first learning experience or the way instructional resources are presented. Rather than a manual guide, they've gone with a jumbled mixture of public forums and FAQs.
What recommendations would you give to someone considering this product?
If you prefer working on statistics and evaluating them, HubSpot is really the perfect starting point. This is a fully - featured platform that will undoubtedly suit your CRM requirements.
Pros
- Efficient Service
- Saves Time
- Acts with Integrity
- Transparent
