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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Dynamic Content

83

Mobile Optimized

83

A/B Testing

83

Vendor Capability Ratings

Average 84

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

84

Ease of Customization

83

Ease of Data Integration

83

Ease of IT Administration

83

Vendor Support

81

HubSpot Marketing Hub Reviews

Luna K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

User-friendly, well-organized, and helpful.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub is useful. Our business is managed from a single interface. We used it to send emails, create landing pages, and conduct marketing. Reporting's ability to create detailed funnels, sales analytics, and performance benchmarks helps teams make good decisions. In general, it's a delightful experience. Everything is so straightforward, which I appreciate. So many things have made it unique, and I hope that more options will be available in the future.

What is your favorite aspect of this product?

Hubspot Marketing Hub is a very user-friendly and approachable platform. Visualizing our metrics across all digital touchpoints has helped us. It's great that it integrates with the rest of my tech stack, making for a more seamless experience. Excellent work has been done on the automation and creation of lists that are based on activities and user profiles. And it's easier to manage a team when there are groups. Its ability to create folders is beneficial in keeping things organized.

What do you dislike most about this product?

In some ways, I find the report hard to understand. Data slicing is limited. Inboxes and blogs are selective. A basic understanding of HTML will allow us to correct any formatting or style issues. I want more detailed tutorials on this platform.

What recommendations would you give to someone considering this product?

Hubspot Marketing Hub is a superb platform that enables our business to streamline marketing operations, and it offers the capability to businesses. Because it produces and it is well-suited for us. So far, we've learned a lot and improved our performance through Hubspot. I would highly recommend it, particularly to SMBs.

Pros

  • Saves Time
  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product

Paul W.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Marketing Automation All-In-One"

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub differs from other programs in that it has many interesting and much-needed features.

What is your favorite aspect of this product?

Because I use Hubspot Marketing Hub, I can do the vast majority of my professional responsibilities from a single place, which is quite handy. I seldom need to leave Hubspot in order to get my work done, whether it's generating reports and analytics, sending out marketing emails, or setting up automated procedures.

What do you dislike most about this product?

I think it would be helpful if Hubspot gave team members the ability to approve and comment on elements such as scheduling social media. Loomly had to be purchased since Hubspot does not already provide that capability, and it was essential to have it.

What recommendations would you give to someone considering this product?

If you use HubSpot, you will have a much more pleasurable experience overall.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time

Nina A.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"The top CRM solution for sales and marketing"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is easier to use than other programs.

What is your favorite aspect of this product?

It's all about automating. Working alone, I rely heavily on tools like Workflows, email and social media schedulers, and meeting connections. The CMS add-on has also been updated to make it so simple to construct web pages for someone who has ZERO expertise.

What do you dislike most about this product?

The use of email marketing is proving to be a bit of a challenge. Unengaged contacts often do not get critical emails, and this is something we see all the time. Although I'm aware of re-engagement tactics (and we want to investigate them), it would be fantastic if Marketing Pro already had re-engagement features.

What recommendations would you give to someone considering this product?

The HubSpot Marketing Hub is a great tool to make good use of. No other product on the market is as user-friendly, simple to use and rapid loading and updating as this one. Nothing comes close to HubSpot.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

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