What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Email Templates
Content Authoring
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Medinat M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2025
Powerful tools for easy workflow
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot stands out with its all in one platform, user friendly interface, and seamless integration of CRM, email, social media, and automation tools.
What is your favorite aspect of this product?
My favorite aspect is the seamless integration of email marketing, social media scheduling, and contact management in one dashboard easy to use, time saving, and perfect for managing multiple clients.
What do you dislike most about this product?
The advanced features are locked behind higher-priced plans, which can be limiting for freelancers. Some useful tools like A/B testing or advanced automation aren鈥檛 available in lower tiers.
What recommendations would you give to someone considering this product?
Start with the free or Starter plan to explore key features. It's user-friendly. Great for solo marketers, but be prepared for higher costs if you need advanced tools later.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Over Delivered
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2025
It鈥檚 good if you have time and money
Likeliness to Recommend
Pros
- Trustworthy
- Efficient Service
- Fair
- Helps Innovate
Cons
- Less Inspiring
- Less Caring
Anthony U.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2025
"HubSpot Marketing Powerful Hub"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Other platforms like ActiveCampaign focus heavily on email automation and are often cheaper, ideal for small businesses. Salesforce Marketing Cloud provides deeper customization but requires more technical expertise. GetResponse excels in webinar support and ecommerce, while Omnisend targets transactional emails for online stores. HubSpot鈥檚 edge is its comprehensive CRM integration, but competitors may suit niche needs better. Choose based on budget and specific goals.
What is your favorite aspect of this product?
Another great aspect is HubSpot Academy. It offers free training resources. The courses are practical. They boost user confidence. The all in one platform centralizes tools for easy access. It reduces complexity. The lead scoring feature helps prioritize high-potential leads effectively. Customization options are flexible. They fit various business needs.
What do you dislike most about this product?
Navigation changes confuse even long-time users. Essential features, like detailed reporting, often need third-party tools like Google Analytics. Contracts lock businesses into annual commitments, which feels restrictive. Support can be slow or unhelpful, especially for complex issues. The platform tries to do everything, but this makes it overwhelming. Customization is limited for specific needs, like syncing with certain Salesforce records. For startups, simpler, cheaper alternatives may work better.
What recommendations would you give to someone considering this product?
Consider costs, as premium features like automation and custom reports can get expensive, starting at $800/month. Test integrations with your existing tools to ensure smooth workflows. The platform鈥檚 AI tools, like Breeze Copilot, automate tasks but may require paid plans for full access. Customer support can be inconsistent, so rely on community forums or a HubSpot partner agency for help. Small businesses benefit most when fully committing to the platform. Avoid long term contracts until you鈥檙e sure it fits. It鈥檚 a solid choice for growth-focused teams.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
