What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Email Templates
Content Authoring
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Reduced overall spend
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Really comprehensive tool with exceptional customer success follow up
What is your favorite aspect of this product?
I love the content management capabilities. The fact that I could keep a share link the same but update the content on the back end and have it farm out everywhere was lifechanging.
What do you dislike most about this product?
It's silly, but I hate that there's some strange programming issue between HubSpot and Outlook so that buttons and images with rounded corners in HubSpot show up fully sharp-edged in Outlook.
What recommendations would you give to someone considering this product?
Make sure all your marketing folks get good training on this from the get-go. I was (and am) quite successful on the product but would have been more so if I'd been included in some of the more initial training, especially as the one responsible for all the content management and social media.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Michelle M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2023
Exceptional email campaign capabilities
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
simple and practical features and capabilities.
What is your favorite aspect of this product?
easy to use and fast
What do you dislike most about this product?
nothing really!
What recommendations would you give to someone considering this product?
Never dissapoints!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ashish G.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2025
HubSpot: A Powerful All-in-One Solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
What really sets HubSpot Marketing Hub apart is how seamlessly it connects everything 鈥� your emails, social posts, landing pages, and CRM 鈥� in one easy-to-use platform. It鈥檚 built around the idea of inbound marketing, helping you attract and nurture leads naturally, not just chase them. Plus, its clean interface, built-in training, and powerful automation make it perfect for teams that want to grow smarter without juggling multiple tools.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is how effortlessly it brings everything together 鈥� from capturing leads to nurturing them through personalized automation, all synced perfectly with the CRM. It saves so much time and gives a clear picture of every customer journey, making marketing feel smarter and more human at the same time.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is that some of its best automation and reporting features are locked behind higher-tier plans, which can be pricey for smaller teams. It鈥檚 incredibly powerful, but the cost can grow quickly as your business scales.
What recommendations would you give to someone considering this product?
If you鈥檙e considering HubSpot Marketing Hub, start by clearly defining your goals and the features you鈥檒l actually use 鈥� it鈥檚 easy to get excited and overpay for tools you don鈥檛 need right away. Begin with the lower-tier plan, master its automation and CRM integration, and scale up as your marketing grows. Take advantage of HubSpot Academy 鈥� it鈥檚 free, practical, and will help you get the most out of the platform. Most importantly, connect your sales and marketing teams early so HubSpot becomes the single source of truth for all your customer interactions.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Fair
