What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
John H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted May 2021
Great Product - lots of added value
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Speed and Reliability
What is your favorite aspect of this product?
Updates and rapid responses
What do you dislike most about this product?
Nothing, works good as is
What recommendations would you give to someone considering this product?
Do a trial, I bet you will end up using it!
Pros
- Acts with Integrity
- Security Protects
- Helps Innovate
- Continually Improving Product
Mario B.
- Role: C-Level
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Feb 2021
Fantastic product, our team is raved about it
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The personalization with their representatives
What is your favorite aspect of this product?
My happy team
What do you dislike most about this product?
I have no complaints regarding the product
What recommendations would you give to someone considering this product?
Yes I would 100% recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Shannon F.
- Role: Industry Specific Role
- Industry: Gaming and Hospitality
- Involvement: Initial Implementation
Submitted Jul 2020
Great for fresh new businesses. Easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has its tricky moments, but there is more guidance and support available. Also, there are less steps in processing than with Salesforce.
What is your favorite aspect of this product?
The inbound focus on marketing is better for pulling in new leads and making clients out of them.
What do you dislike most about this product?
The limitations on customizing.
What recommendations would you give to someone considering this product?
This is great if you are just starting with a newly developed business. It makes it easy.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
