
What is HubSpot Marketing Hub (Social)?
HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Reliable
- Respectful
- Trustworthy
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Campaign Execution
Social Post Archival
Social Asset Management
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Vendor Support
HubSpot Marketing Hub (Social) Reviews

Christopher O.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
An Amazing Addition to the HubSpot Suite
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
The integration between HubSpots crm and the Social Media is exceptionally helpful. Having a leads social media interaction paired with and alongside marketing email integration and everything else makes the HubSpot suite great for a wholistic look at your prospects.
What is your favorite aspect of this product?
I love how easily you can sort and report based on social media interactions.
What do you dislike most about this product?
There are less features than a product like sprout social, but this product makes up for it by the integration with the rest of the CRM
What recommendations would you give to someone considering this product?
Consider switching everything else into the HubSpot ecosystem because the more integrated your are the more valuable each piece is.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
great service
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service

Diksha S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2024
Go to tool for Social Media Marketers
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Shared Inbox features are different and I didn't found it in other platforms.
What is your favorite aspect of this product?
I adore the special features like shared inbox and social Media Management
What do you dislike most about this product?
Use of more AI can be a good opportunity to grow the tool.
What recommendations would you give to someone considering this product?
To use this tool to follow the trend AI-powered social post generators and quickly publish content directly on social media platforms like LinkedIn, Facebook, Instagram, and X.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy