
What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot鈥檚 ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Acts with Integrity
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Customer Journey Modelling
Team Alerts
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Multichannel Campaign Management
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
HubSpot ABM Reviews

Danielle S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
so easy to use, simple to navigate
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
So easy to work and navigate around
What is your favorite aspect of this product?
the personalisation and segmentation
What do you dislike most about this product?
there could be more features
What recommendations would you give to someone considering this product?
Defo go for it!
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Inspires Innovation
Rickey B.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Mar 2024
HubSpot ABM gives you a different approach
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
Account-centric approach: HubSpot ABM differentiates itself by focusing specifically on account-centric marketing, making it ideal for businesses looking to build closer relationships with potential and existing customers.
What is your favorite aspect of this product?
Two things, Integration with the HubSpot platform: HubSpot ABM integrates seamlessly with the HubSpot platform, making it easy to collaborate between marketing and sales teams and manage data related to specific accounts. Personalization and Segmentation: HubSpot ABM enables deep personalization and precise segmentation, which is crucial for account-centric marketing strategies. This can help your business deliver targeted messaging and content that resonates with potential and existing customers.
What do you dislike most about this product?
what I don't like is the Cost, depending on the size of your company and your specific needs, the cost of implementing HubSpot ABM can be significant. It is important to carefully evaluate the return on investment to determine if the cost justifies the benefits. On the other hand, the learning curve: Like any complex marketing platform, HubSpot ABM can have a steep learning curve, especially for those who are new to marketing-based account management. It takes time and effort to fully master all of its features and functionality.
What recommendations would you give to someone considering this product?
I would recommend HubSpot ABM to colleagues inside and outside my company arcreactionsus.com, because it provides a comprehensive solution for implementing effective account-centric marketing strategies. Its ability to personalize, automate, and analyze interactions with specific accounts can help your company increase efficiency and improve marketing and sales results. In addition, integration with the HubSpot platform facilitates management and collaboration between marketing and sales teams. Despite potential challenges such as cost and learning curve,
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy

Wong T.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
HubSpot ABM is an amazing program
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
HubSpot ABM is a program that has allowed me to customize each of the marketing projects and strategies that we began to carry out in my work from scratch, this has helped tremendously with the understanding and behavior of each of our clients, in addition to how to manage each one of the processes that we indicate for a safe and successful sale, since I have this program I have had the opportunity to tag each of the users who are of great benefit to my company, and so far the results have been incredible, My experience and that of my work team with this program has been very good.
What is your favorite aspect of this product?
Each of my co-workers agrees that thanks to the help of this program we have been able to perform much better on one of the social platforms and applications where our contacts work and where we can use campaigns and all time marketing strategies to the growth and sales of our company, one of the aspects that I like most about HubSpot ABM is its good capacity that it gives us to be able to customize each of the integration and development methods of the large amount of our content, with the aim of a good flow from both sides.
What do you dislike most about this product?
There are countless applications and programs similar to this program that handle the integration of artificial technology very well to automate certain processes in your system as well as automatically work in collaboration with our emails, but unfortunately this program does not have these new features and It makes it very basic and manual when using each of its functions, obviously this aspect affects the speed and integration of the advertisements that we need to expose our company to each of our contacts.
What recommendations would you give to someone considering this product?
My recommendation is for those companies that have an extensive marketing and sales work group, HubSpot ABM is a program that guarantees a good workflow and collaboration with each other, that is, this program will simplify the multiple functions and strategies of marketing to collect new clients and expand the company's image on the web.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing