What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Caring
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Amin L.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2021
Strategic Tool for planning, creative & execution
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite gives you power to visualize the competition and plan your social media presence profoundly with tools like planning, team management, workflow, creatives through canva, ads management and analytics. It also get you communicate within the app and keep check on trends and events.
What is your favorite aspect of this product?
My favorite tool was I can see all the analytics and posts at one place.
What do you dislike most about this product?
I think one of the missing part is competitor analysis to further extend.
What recommendations would you give to someone considering this product?
If you have few social media profile then Hootsuite will serve your as pro. You can plan, create, publish and monitor the social media post like a PRO
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Beaton M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted May 2021
Easy Social Media Management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite offers a more diverse range of features compared to similar products
What is your favorite aspect of this product?
One can do almost long term scheduling of content across various social media platforms and sync with a content calender
What do you dislike most about this product?
It takes a bit of a learning curve to be able to efficiently manage the dashboard which is not quite intuitive one may end up missing on features which would have made their product usage smoother and easier
What recommendations would you give to someone considering this product?
take time ti understand the dashboard and be familiar with the social media platforms you wish to integrate into the dashboard
Pros
- Helps Innovate
- Saves Time
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
Martha M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Amazing social media manager
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is the best tool for social media marketers because you plan and publish a single post on so many different platforms individually, it is very easy to upload the content and schedule each post for a full week, it also allows you to save time and plan what content will be posted every day, calendar functionality makes it easy to see what's being planned over time and identify any gaps in content scheduling, they offer a ton of free resources to help you get up to speed on the platform and the administration of social networks in general.
What is your favorite aspect of this product?
I like how I can integrate all of our social media platforms into one easy-to-use application, it's much easier when you can schedule your social media posts on one platform and that's why I love this tool, it also allows me to manage all my accounts of social networks through this integrated panel without having to continuously log into each account, I also like that you can see multiple social media platforms on one screen and that you can publish simultaneously, it also facilitates social listening instead of having to log in and manage notifications manually on each individual platform.
What do you dislike most about this product?
I do not like how more interactive content cannot be done through this tool, such as surveys, since it means that I have to move to the different platforms to do it, I believe that this action could be carried out from the platform.
What recommendations would you give to someone considering this product?
It is ideal for anyone trying to manage more than one social media account, especially if someone has a small business account in addition to all private / personal accounts, the platform is highly recommended.
Pros
- Helps Innovate
- Enables Productivity
- Efficient Service
- Effective Service
