What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Poulomi R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Great social media platform"
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
the program is very easy to use than other programs.
What is your favorite aspect of this product?
For managing many social media accounts, Hootsuite is a fantastic choice. It provides access to a wide range of popular social networking sites. Everything has a newness to it.
What do you dislike most about this product?
It may become a bit confusing at times. Any program that has to be trained will always have issues. Rather than building a whole new social media platform, the idea should be to replicate existing ones.
What recommendations would you give to someone considering this product?
This is a must-have if you plan on using social media scheduling. It may get boring to utilize on a regular basis if you do so often.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Effective Service
Tiffany W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Vendor Management and Renewal
Submitted May 2022
Easy to use and intuitive but lacks customization.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The cost and ease of Hootsuite is better than similar products.
What is your favorite aspect of this product?
My favorite aspect of Hootsuite is the ability to have all of your media on one page and be able to set automated posts to specific dates.
What do you dislike most about this product?
Hootsuite limits the amount of accounts and requires substantially more fees the more you add.
What recommendations would you give to someone considering this product?
This is a good and easy to use product if you want to just use it for the basics of social media management.
Pros
- Trustworthy
- Client Friendly Policies
- Fair
- Altruistic
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Efficient Service
Bryn R.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Top of the line, if your team can afford it
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
From social management to reporting and listening, Hootsuite remains one of the most thorough, comprehensive social tools I've ever used. It can be difficult to justify the price depending on your team's needs, but it truly goes above and beyond.
What is your favorite aspect of this product?
The social listening abilities are second to none, and they've clearly spent a lot of time and effort expanding these capabilities and growing.
What do you dislike most about this product?
It's one of the more costly options, which can make it tough to justify based on your team's size and needs.
What recommendations would you give to someone considering this product?
If you can afford it, definitely consider Hootsuite for your social management needs. From daily tasks like scheduling to in-depth listening and sentiment tools, it's the Cadillac of social tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
