What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Media Channel Integration Outbound
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Carlos B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Administration and management of social networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is a little more expensive than other similar tools, I would like it to be adapted to smaller companies, and could be more accessible, since its use is really representative for our labor management and commercial impulse.
What is your favorite aspect of this product?
The use of Hootsuite has been very useful for us to converge all our work in one place, it makes it much easier for us to be able to visualize the interactions of our social networks on a single platform and manage time and publications correctly, all always in a efficient. We manage Facebook and Instragram, interact with our clients, promote our brand, generate traffic and build trust thanks to better marketing management. It has a comfortable and active interface, easy to use. In addition to this, it offers training for learning on a scale, which helps us to improve our work and make our day-to-day management much easier.
What do you dislike most about this product?
It has happened to me a few times that Hootsuite throws errors when we try to upload scheduled posts, which is quite tedious and requires me to manually enter my Instagram or Facebook and do it myself, which ends up being a bit more of the same and ends losing its purpose.
What recommendations would you give to someone considering this product?
Achieve great measures of management of social networks, marketing and interaction with clients, in addition to achieving a comfortable and integrated work. I recommend Hootsuite so that you enter a different level and can achieve a much broader interaction with each of your clients.
Pros
- Continually Improving Product
- Trustworthy
- Respectful
- Fair
Poulomi R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Great social media platform"
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
the program is very easy to use than other programs.
What is your favorite aspect of this product?
For managing many social media accounts, Hootsuite is a fantastic choice. It provides access to a wide range of popular social networking sites. Everything has a newness to it.
What do you dislike most about this product?
It may become a bit confusing at times. Any program that has to be trained will always have issues. Rather than building a whole new social media platform, the idea should be to replicate existing ones.
What recommendations would you give to someone considering this product?
This is a must-have if you plan on using social media scheduling. It may get boring to utilize on a regular basis if you do so often.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Effective Service
Tiffany W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Vendor Management and Renewal
Submitted May 2022
Easy to use and intuitive but lacks customization.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The cost and ease of Hootsuite is better than similar products.
What is your favorite aspect of this product?
My favorite aspect of Hootsuite is the ability to have all of your media on one page and be able to set automated posts to specific dates.
What do you dislike most about this product?
Hootsuite limits the amount of accounts and requires substantially more fees the more you add.
What recommendations would you give to someone considering this product?
This is a good and easy to use product if you want to just use it for the basics of social media management.
Pros
- Trustworthy
- Client Friendly Policies
- Fair
- Altruistic
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Efficient Service
